Webpackaging logo

    Berry and Glatfelter Announce New Brand Name and Identity in Connection with Proposed Merger

    Quick Contact
    • Berry Global
    Berry and Glatfelter Announce New Brand Name and Identity in Connection with Proposed Merger
    Eating, Drinking, Health

    Berry Global Group and Glatfelter Corporation announced that the proposed merger of Berry's Health, Hygiene and Specialties Global Nonwovens and Films business with Glatfelter progressed further today with the creation of the Magnera brand (pronounced ‘Mag-nair-uh’), a global leader in the specialty materials industry.

    The launch of this new identity marks the next chapter in the transaction journey, emphasizing a commitment to innovation and leadership in the specialty materials industry. Magnera will leverage a broad platform of 46 global manufacturing facilities, offering its customers innovative solutions more quickly from closer locations and minimizing environmental impact.

    Curt Begle, President of Berry’s Health Hygiene & Specialties Division, who will lead Magnera as CEO, said,

    “Magnera’s purpose is to better the world with new possibilities made real. By continuously co-creating and innovating with our partners, we will develop original material solutions that make a brighter future possible. With a breadth of technologies and a passion for what we create, Magnera’s solutions will solve end-users’ problems, every day.”

    With a focus on innovation, operational excellence, and strategic market penetration, Magnera will have the broadest global product offering in high-growth markets for both polymer and fiber-based product applications.

    Tarun Manroa, Current EVP & Chief Strategy Officer for Berry, and future Magnera COO, said,

    “We’re truly excited about how our vibrant new brand builds upon both companies’ history and unifies diverse teams under a single identity with a focus on the future.

    With increasing demand for premium and custom products, we believe we are perfectly placed to offer our customers more choice and flexibility to meet their needs.”

    Magnera will continue HHNF and Glatfelter’s unwavering commitment to providing stability to customers, especially during times of change. The merger will create an expanded portfolio of products and solutions to better serve the combined company’s customers at scale. We believe this comprehensive suite of offerings sets Magnera apart in the marketplace and will deliver unparalleled value and support. Customers can continue to expect innovation with existing technologies and products and future developments that will drive their businesses forward.

    About Magnera

    Magnera will be formed from the spin-off and merger of Berry's HHNF business with Glatfelter. The combined company will serve thousands of customers worldwide, offering a wide range of products, including components for absorbent hygiene products, protective apparel, wipes, specialty building and construction products, products serving the food and beverage industry, and more.

    Magnera will begin using its name and branding immediately following the closing of the proposed merger.

    The transaction is expected to close in the second half of calendar 2024 and is subject to approval by Glatfelter shareholders and completion of the remaining customary closing conditions.

    See also

    Amcor and Berry to Combine in an All-Stock Transaction, Creating a Global Leader in Consumer And Healthcare Packaging Solutions

    Amcor plc and Berry Global Group, Inc. today announced they have entered into a definitive merger agreement, pursuant to which Amcor and Berry will combine in an all-stock transaction. The combination brings together two highly complementary businesses to create a global leader in consumer packaging solutions, with a broader flexible film and converted film offering for customers, a scaled containers and closures business and a unique global healthcare portfolio.

    Berry, Mondelēz and LyondellBasell Work Together to Use Recycled Plastic in Triscuit Packaging

    Berry recently partnered with Mondelēz International and LyondellBasell to use 50% International Sustainability and Carbon Certification (ISCC) PLUS-certified circular plastic via advanced recycling, based on a mass balance approach, into protective film liners for Triscuit Crackers packaging in the U.S. and Canada. This innovative packaging solution complements the current outer box made from 100% recycled paperboard and 35% post-consumer recycled content.

    Spotlight: How Berry Leveraged an Employee Idea for Saving Energy and Brought it to Life on a Global Scale

    In 2021, through an employee-led 100 Million kWh Challenge, our company committed to a strategy of investing over $30 million to foster energy reduction at our facilities. The challenge spanned 300 sites located in 39 countries across North and South America, Europe, Asia, Africa, and Australia. Berry engaged a team of over 900 engineers, technical leaders, and maintenance groups from across the globe through daily communications, webinars, and on-site energy events.

    Berry’s Reusable Cups Support Unprecedented Reuse Project Led by the NextGen Consortium

    To support and learn more about reusable cup programs, Berry is participating in the Petaluma Reusable Cup Project, an unprecedented collaboration to drive reuse led by the NextGen Consortium, an industry collaboration managed by Closed Loop Partners’ Center for the Circular Economy. Starbucks, The Coca-Cola Company, PepsiCo, Peet's Coffee, Yum! Brands and other global and local brands and restaurants are partnering in the project.

    Berry Launches Fully Recyclable, Customizable Domino Bottle

    Global sustainable packaging leader Berry Global Group, Inc. has launched a customizable, rectangular Domino bottle available with up to 100% post-consumer recycled (PCR) plastic for the beauty, home, and personal care markets. The 250ml Domino bottle includes a 75-millimetre-wide front face and customizable side panels. This allows all four sides of the container to be printed, maximizing opportunities for brands to create unique packaging experience with high impact shelf presence.

    Berry Global Expands Production of Magic SL to North America

    To help meet the growing need for sustainable beauty and innovative personal care packaging in North America, Berry Global has expanded the production of its iconic Magic SL (Slim) Light piston-follower airless system to its factory in Libertyville, Illinois. This expansion will provide Berry’s beauty and personal care customers with access to a locally sourced dispensing solution that supports product usability, aesthetics, and convenience for moisturizers, serums, and facial skin care products.

    Spotlight: Customer Collaboration is Key to Bringing Circular Solutions to Market Faster

    Berry Global partnered with Mitsubishi Gas Chemical Company to improve the recyclability of food packaging with MXD6, a high-performance barrier solution for extruded articles, such as thermoformed items and extruded plastic tubes and bottles. The MXD6 barrier is recyclable up to 12% and received Critical Guidance recognition from the Association of Plastics Recyclers, validating its compatibility with the Polypropylene recycling stream. Using MXD6 helps eliminate the performance and compatibility limitations of Ethylene Vinyl Alcohol.

    2023 Sustainability Report Shows How Berry Global is Delivering on its Impact 2025 Strategy

    Global packaging leader Berry Global Group, Inc. released its 2023 Sustainability Report, providing a clear picture of the company’s progress towards its ambitious environmental sustainability, social impact, and corporate governance commitments. The report highlights how Berry is collaborating across the value chain to advance its Impact 2025 strategy, celebrating record achievements like receiving an “A” rating from MSCI, and reaching its short-term Scope 1 and 2 science-based greenhouse gas (GHG) emissions reduction target two years ahead of schedule.

    New, Lightweight Closures for Protein Powder and Wellness Supplements Help Reduce the Carbon Footprint of Nutraceuticals

    As people become more health conscious and aware of the need to take preventive healthcare measures, the market for nutraceuticals – products that combine pharmaceutical-like properties with nutritional benefits – is growing rapidly. Berry offers a wide range of plastic caps and closures – from screw, snap and flip-top caps to overcaps and tube closures – with senior friendly, child resistance, and tamper evident options.

    • Company News
    • English
    • Modified 26 Jul 2024
    • Hits 507

    See us at...