Berry’s CleanStream Recycled Plastic Now Available for Personal Care Range

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    Berry’s CleanStream Recycled Plastic Now Available for Personal Care Range

    Berry Global's B Circular packaging range of beauty and personal care products is now available with Berry’s CleanStream® recycled plastic for many of the products manufactured with polypropylene (PP).

    With the capacity to recycle nearly 40%* of all polypropylene waste collected from domestic recycling bins in the United Kingdom, Berry’s innovative CleanStream technology offers the UK’s first domestically recovered, mechanically recycled, contact-sensitive, recycled plastic at scale. According to an in-depth life-cycle analysis by Quantis**, packaging made with CleanStream recycled material from Berry’s Leamington Spa facility has around 35% lower carbon dioxide (CO₂) emissions than virgin plastic – a reduction of about 36,000 tonnes of CO₂ annually.

    CleanStream recycled plastic can be used in the manufacture of a wide range of B Circular products, including closures, atmospheric and airless dispensers, jars, and applicators. The material has been extensively tested across a range of products and processes to ensure it satisfies the rigorous standards for contact-sensitive personal care and beauty applications.

    “Sustainability is a major requirement for beauty packaging, but any recycled plastic for packs has to meet the highest levels of performance in terms of protecting and preserving the product and maintaining its quality and effectiveness,” said Elodie Roger, Berry Global CPI’s VP Sustainability.

    Up to 100% of recycled plastic in packaging

    “CleanStream recycled plastic meets these requirements and is already being used by several leading personal care brands who are incorporating up to 100% of the recycled plastic in their packaging. By making it available in our B Circular range, we are anticipating the forthcoming Packaging and Packaging Waste Regulation and offering more companies the opportunity to demonstrate their sustainability commitments with a wide choice of aesthetically pleasing and consumer friendly packs.”

    In addition to the inclusion of CleanStream and other high-quality post-consumer recycled plastics in the packs, other initiatives to meet these objectives include the development of reusable and refillable packs; packs designed to RecyClass and Association of Plastic Recyclers guidelines to improve recyclability; the lightweighting of packs; and the use of renewable resources, such as forestry residue and used cooking oils, to replace fossil fuel feedstocks.

    *Based on 2017 data from: PlasticFlow 2025: Plastic Packaging Flow Data Report, WRAP, 2018, Banbury Prepared by Valpak, Verde and Recoup
    **Assuming 36kMT output at 1.96kg

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    • Jo Webb
    • Product Info
    • English
    • Created 01 Aug 2024
    • Modified 01 Aug 2024
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