"Packaging is like dating; it is the most exciting phase of a relationship. It is the moment that anticipates possessing the object. It lasts briefly but is inebriating"

For the luxury sector, packaging plays a very important role. Cartotecnica Moderna believes that research and development in packaging innovation is a distinguishing element for products especially in the fields of cosmetics, jewellery, and fashion.

LOVEPACK ^® is the style office at Cartotecnica that designs packaging for luxury products. A buyer already perceives the value of the object right from the packaging. Sometimes the value of the packaging, in terms of image, is greater than the content itself.

Even in the luxury sector, as in other areas, packaging not only helps to sell an object but stirs up the consumer’s emotions, sensations and dreams..