A record breaker of a year, the 2018 edition of Cosmoprof Asia will be the largest in its 23-year history. The leading B2B event for the cosmetic industry in the Asia-Pacific region brings 3,030 exhibitors from 53 countries and regions covering an exhibition area up to 113,800 sqm. 83,700 professional buyers are expected to visit the four-day show.

Cosmoprof Asia gathers together the stakeholders of the global beauty industry, while focusing on Asian markets, and hosting them all in the dynamic Asian city of Hong Kong. The fair’s international reach is emphasized by the presence of no less than 24 Country and Group Pavilions: Australia, Belgium, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA, and, for the first time, Malaysia and New Zealand.

“Cosmoprof Asia, the region’s centre of beauty excellence, connects the world’s leaders across all segments of the global beauty supply chain and retail industry,” says Michael Duck, Director of Cosmoprof Asia and Executive Vice President of UBM Asia. “This year’s record-breaking edition confirms the importance and influence of the show across the industry and continues to offer an invaluable platform for all stakeholders to share, learn and grow their businesses while networking with the industry’s major players.”

“For 23 years Cosmoprof Asia has offered the perfect stage for companies interested in developing their business in Asia,” says Antonio Bruzzone, General Manager BolognaFiere. “The event, which is part of international network of Cosmoprof Worldwide gathering more than 370,000 beauty professionals and 7,000 companies from Bologna to Las Vegas, from Hong Kong to Mumbai, has become the reference appointment for all professionals of the industry. The results of this edition are further proof of this achievement.”

Continuing with the successful “1 Fair, 2 Venues” formula, from 13 to 15 November, Cosmopack Asia at the AsiaWorld-Expo (AWE) hosts exhibitors from the avant-garde supply chain: leaders in raw materials and ingredients, machinery and automation, primary and secondary packaging, contract manufacturing and private labels. Meanwhile, from 14 to 16 November, Cosmoprof Asia at the Hong Kong Convention & Exhibition Centre (HKCEC) will shine the spotlight on finished goods across all main cosmetic sectors: perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, as well as natural and organic.

Cosmoprof Asia spotlights (13 – 15 November)

Cosmopack Asia at AWE brings together 903 suppliers and manufacturers, each showcasing their cutting-edge expertise and covering every step of the production process. The exhibition halls are divided into six specific areas: Prestige Pack & OEM, Contract Manufacturing /OEM /ODM /Private Label, Ingredients & Laboratory, Machinery & Equipment, Packaging Materials Suppliers, Print & Label. Together they take up an exhibition area of approximately 41,800 sqm.

For visitors looking for the very best in luxury packaging, innovative solutions and quality manufacturing services, 165 industry leaders in the field of packaging and contract manufacturing will be presenting their expertise in the Prestige Pack & OEM zone.

The main event at AWE is no doubt “SKINTONIC – The Factory” where visitors can observe the entire manufacturing process of an exclusive dual-effect serum. From the making of the serum through the packaging process to the finished product, the demonstration will epitomize the perfect combination of creativity and technology. “SKINTONIC – The Factory” has been made possible thanks to the manufacturing expertise of Citus Kalisx – a Coesia Company (France) for the machinery and equipment; Homer Printing (China) – for the deluxe folding cardboard box; LTUTech (France) for the digital app of image recognition; Pinkfrogs Cosmetics (Italy) – for the formulation; and Quadpack (Spain) – for its innovative packaging solutions. And inside? The serum includes Dendrobium Nobile Orchid extract and absorbs beautifully into the skin, minimizing imperfections, creating a silky smooth texture and resulting in a naturally radiant complexion.

Another main attraction is the COSMOLAB area, where visitors interact with an A.I. robot capturing analytics based on hair types and other features to create a unique formulated shampoo sample (40ml) as a personalized gift. The product is crafted in collaboration with Opal Cosmetics and demonstrates the latest manufacturing processes and automated and data-driven manufacturing technologies, including A.I. (Artificial Intelligence) and Industry 4.0.

In addition, CosmoTalks at AWE will focus on the latest macro-trends within the supply chain industry. Presentations include “China Cosmetic Package Design Trends” by Yang Design, “International Cosmetic and Formulation Summit” by HKSCC, “Natural and Organic Ingredients Update” by Ecovia and SGS’s “Launching Cosmetic Products Worldwide! Be Aware of the Requirements”.

Cosmoprof Asia Spotlights (14 - 16 November)

HKCEC hosts the largest presentation of finished beauty products from every beauty sector. Cosmetics and Toiletries, Beauty Salon, Natural & Organic, Nail & Accessories and Hair Salon take up an exhibition space of 72,000 sqm.

The demand for plant-based food and personal care products has never been bigger, and at Cosmoprof Asia 2018 the Natural & Organic zone (Hall 3G, HKCEC) will be dedicated to this mega-trend. Companies from all over the world will be showcasing green, eco-friendly, organic products, supplements and halal cosmetics. Supported by Malaysia External Trade Development Corporation (MATRADE) the first ever Malaysian Halal pavillion full of halalcertified cosmetics and brands will introduce visitors to this growing sector. At the same time, the Natural & Organic Symposium will include on-point topics like the growth of Malaysia’s halal market, the scope and opportunities in organic certification, Euromonitor’s presentation on “The Face of N&O Beauty in 2018” and Ecovia Intelligence’s round table on sustainability.

Here at HKCEC, our “SKINTOINC” project continues. After the discovery of the serum production at Cosmopack Asia at AWE, visitors will continue their journey at “SKINTONIC – The Shop”. This concept store of the future features elements of virtual and augmented reality as well as IoP (Internet of Product), a brand-new packaging approach to beauty products. Thanks to a unique consumer experience, visitors can discover, test and take away their own exclusive skincare serum.

HKCEC also hosts the 5th edition of BOUTIQUE, Cosmoprof Asia’s charity initiative where visitors can choose seven travel-size products, presented in a deluxe gift bag sponsored by Baralan, for a symbolic cost of HKD100. Proceeds from this charity event will be donated to the Chi Heng Foundation, a Hong Kong-based charity dedicated to addressing children impacted by AIDS and also to AIDS prevention and education. This year, 10 exhibitors are confirmed as sponsoring companies.

CosmoTalks at HKCEC covers topics on the latest product trends, market updates and regulations. In the light of the rapid development of cross-border B2C e-commerce in China, there will be sessions like “SMEs on China eCommerce Platforms: A Case Study on How to Create Brand Awareness and Sales Volumes,” “Singles’ Day and Beyond: How to Win in China E-Commerce” and how beauty brands can take advantage of Wechat’s new features. Happening on 16 November is the Hong Kong Professional Nailist Union Competition 2018. Organised by the Hong Kong Professional Nailist Union, over 200 contestants from around the world will be competiting in eight categories.

Industrial Awards

To celebrate the most outstanding products and industrial solutions presented by exhibiting companies, Cosmopack Asia Awards and Cosmoprof Asia Awards have been created in partnership with international trend agency BEAUTYSTREAMS in order to recognize the most outstanding beauty products in each exhibition venue. The Cosmopack Asia Awards celebrate innovation, creativity and design for the supply chain, while Cosmoprof Asia Awards recognize the best strategies for building brand awareness and marketability. This year, 529 submissions from 274 companies have been received, marking a record-breaking edition of the Awards. Winners will be announced at the awards ceremony taking place in the Chancellor Room, HKCEC tonight.

Trends Bible

“What’s trending at the show?” will be answered by the “Cosmoprof Trends” online report curated in partnership with BEAUTYSTREAMS. 23 products have been shortlisted and included in the first part of the trend report. All the shortlisted products will be showcased on-site at the Display Wall at Hall 5C. BEAUTYSTREAMS trend experts will continue the selection on the show floor to compile the final report released in December.

For more information about the show, visit: www.cosmoprof-asia.com