Cosmoprof North America (CPNA) has announced it will launch DISCOVER PACK, a new special area dedicated to novel suppliers, at its upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas.

With an entire pavilion already dedicated to packaging, contract manufacturing, machineries & private label, DISCOVER PACK puts a spotlight on the section and reinforces the importance the entire supply chain plays in the beauty industry. Since only 12 exhibitors will be featured, the DISCOVER PACK area also promises to deliver a tailored and well-rounded showcase of the latest innovations, from packaging to contract manufacturing.

Participating companies will benefit from guaranteed face-to-face meetings with key US and international buyers in addition to receiving unsurpassed exposure. The section devoted to the beauty supply chain has experienced steady growth year over year. DISCOVER PACK was created to meet growing demand while simultaneously taking advantage of the fact CPNA features over 1,000 finished goods companies and welcomes a large number of visitors from prime beauty hub, California- giving exhibitors a built-in client base and direct access to up-and-coming indie beauty brands seeking innovation.

DISCOVER PACK rounds out the portfolio of special areas that distinguish CPNA as the premier event. As such, the area will be highly stylized to resemble the other highly coveted ‘special areas’ and stand out on the show floor. To ensure showcase novelty, only first-time CPNA exhibitors qualify to exhibit in the new area.

The program is open to suppliers of innovative packaging, ingredients and raw materials, novel contract manufacturing, innovative fillers, machineries manufacturers, converters, labelers and unique decoration process providers. “What’s made our other special areas so sought after by key buyers and exhibitors alike, is the fact that they feature a carefully curated display of the latest innovations in their category,” say the organizers.

“DISCOVER PACK is no different and we are committed to making it equally successful.” To support its packaging efforts further, CPNA will expand its robust conference schedule to include sessions specifically focused on the supply chain companies. Details for the sessions are to be announced in the coming months.

The organizers are also planning to create guided show tours that would put a spotlight on growing trends and help attendees find solutions for upcoming projects. As the only B2B event specifically focused on the multi-billion dollar beauty industry, CPNA provides a single source resource for all sectors of the industry- from exhibition to educatio