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On 25th November, 2013, Coster, the global producer of aerosol valves, actuators, pumps and filling equipment, turned 50 and celebrated the golden anniversary by creating brand new website content.
Following a couple of months of intense work, the new global website was launched in conjunction with the company's birthday celebrations. The site was officially launched in October at the CPhI in Frankfurt and incorporated a comprehensive restructuring of the previous website.
The site was specifically designed to be easy-to-use and provide a lean navigation tool for both current and future clients. Rather than trending towards an interactive, social, flashy 2.0 website, the site delivers through its navigational simplicity and up-to-date, relevant content.
The new website features:
- Effortless user-friendly navigation
- A lean design with simply organized, easy-to-find content
- Freely downloadable information
- catalogue
- product brochures
- images - An online catalogue reader
"News" and "Events" sections are regularly updated for readers to keep informed about innovations, new products, and upcoming opporunities to meet with the Coster team at shows and exhibitions around the world.
The new site also incorporates videos of the company's filling equipment and clean room facility so viewers can see the environment in which Coster works. Products can be viewed by directly accessing "Products" or browsing through the different application fields and a separate, dedicated section has been created for filling equipment.
Coster's new-look website can be seen at www.coster.com.