Briefed with creating a show-stopping image for the first ever men’s collection for Beauty Plus, CC drew inspiration from classic superhero Batman to create his beauty equivalent - Black Bee Man. Black Bee Man is vivid and powerful comic expression for Chinese skincare men collection. Modern Chinese men often find themselves sandwiched between traditional and modern values, a huge gap is slowly changing the definition of masculinity in China. Creative Capital adopts humor and comic elements to this packaging design and presents a fresh look for modern Chinese skincare market.