Toy packaging, luxury packaging and even creative food packaging may not be square, but that doesn't mean they can't be rectangular.

When a product is placed in metal packaging, it sends a clear message to consumers that the product inside is worth protecting. But you can also integrate different enhancements to heighten the visual appeal of a decorative tin. Finishes such as matt, gloss and crackle can distinguish the package from the competition.

These traits make promotional packaging an ideal format for seasonal products or commemorative celebrations but can also be used to elevate the uniqueness and quality of an everyday product.