First Moment of Truth (FMOT)

In three out of four cases, the decision to purchase a product from the shelf is sparked by an impulse that comes at the first moment of truth (FMOT). That's why, instead of just packaging, Brandpack's packaging experts create brand ambassadors that attract the consumer's attention at the right moment with holistic designs. We assume complete packaging responsibility from the initial idea to production maturity.

Brandpack seeks out new trends, thinks outside of the box, and redesigns packaging old and new to enhance its value and sustainability. We view engineering, design, graphics, and finishing as a unit that is perfectly matched, mutually enhancing, and functional with the best possible cost-benefit ratio.

We call this packaging4.
The Four Dimensions of Packaging

The four dimensions of packaging design include:

    Material
    Construction
    Graphics
    Finishing

The packaging architects at Brandpack have the technical expertise, the creativity, and the experience to help you create stand out packaging solutions. Brandpack is your center of packaging intelligence.

Paperboard Folding Cartons

Utilizing state-of-the-art technologies, Diamond Packaging designs and manufactures innovative:

    Paperboard folding cartons
    Design Relief™ packaging
    Diamondessence™ packaging
    QuikSet™ folding cartons (alternative to setup boxes)
    Dispenser cartons

We continue to invest in and focus on our core competencies, including folding carton equipment and contract packaging technologies. By investing through vertical integration, we are best equipped to meet the needs of our customers and assist them in meeting market demands more quickly and cost effectively.
Green Folding Cartons

As a natural evolution of Diamond's greenbox initiative, the company is applying its tradition of innovation to green packaging design. Diamond's new Green Chic™ packaging delivers "Beauty without Compromise" by capturing the essence of luxury brands through more sustainable converting methods.

Visit our sustainability microsite for more information on green packaging.
Plastic Folding Cartons

Plastic folding cartons have added a whole new dimension to packaging, turning the ordinary into the extraordinary. Available in a variety of finishes and effects, plastic evokes an elegant look and feel, allowing the beauty of your product to show through. As a result, plastic has taken its place next to paperboard as a desirable packaging option for many industries, including cosmetics, fragrances, and health care.

Diamond utilizes proprietary printing and converting methods to produce plastic cartons that truly move the consumer to make the purchase. Choose from:

APET (amorphous polyester)

    Exceptional clarity
    High gloss properties
    Environmental choice for global markets

PP (polypropylene)

    Exceptionally resistant to fatigue, making it ideal for “living hinges”
    Can be produced clear, tinted, or in solid colors
    Compound can be embedded with fragrance

Diamond also employs techniques such as foil stamping and printing on plastic to achieve