With so little time available to capture a consumer's attention, how can you ring their bell and make them take notice of your product on shelf?

In addition to catching the consumer's eye, a pack needs to stand out from the crowd in order to be picked up and purchased.

Jiaxin's bell-bottom line of cosmetic packaging comprises of 5 pump bottles in capacities of 40ml up to 160ml along with a 30ml dropper bottle that is ideal for serum and an accompanying 30ml jar for cosmetic cream. All 7 items in the range feature a distinctive bell-bottom shape that flares out from the shoulder before gently curving under into the base.

The strong look is heightened through the use of a broad collar with the dispensing closures and a bold cap which makes the impact of the set even more striking on the shelf.

Bell-bottom specifications