I apply, you apply, we apply beauty!

Have you ever struggled to find the right applicator for your product? The perfect match for your make-up, skincare, haircare, or body care brand? At Element Beauty Group we are always developing new designs tailored to the specific needs of different formulas and brand identities. After all, an idea can make or break a concept, especially when it comes to applicators.

When it comes to beauty, applicators are inherently part of the consumer experience, so they need to be developed carefully. From accessible designs that are universal and easier to use, to dual-sided, dual-flocked, multifunctional, or environmentally responsible alternatives, every accessory must be planned and offer additional benefits to beauty products.

Of course, accessories must also be compatible with the right formula. With skincare, the brush, sponge, or spatula must capture the product with ease, and the application on the skin must be smooth and enjoyable. But it doesn't really have to stop there. Think about including a massaging option with Gua Sha-like accessories, for example. A product can always be elevated through packaging design, and that's what Element does best. We are always pushing the envelope with innovations and design to ensure the utmost experience for the end user.