FS Korea, a company headquartered in Seoul that provides packaging solutions to the international cosmetic market, has launched a new mascara brush with stronger bristles thanks to the heat applied to it.

The company found a very common problem when applying mascara: the bristles on the market were tested and simply weren't strong enough to apply dense formulations properly. 

The solution FS Korea has developed is to apply a heat treatment to the brush. This “baking” allows the formation of various shapes to the bristles, also making them stronger and harder.  The heat treatment makes bristles very tight and firm, provides great separation, and maximizes length and definition, providing the consumer with the ability to cover lashes thoroughly from root to tip. Thanks to this, more formula stays in place between the bristles providinga notceable improvement in performance. 

FS Korea can design any shape of brush to appeal to every customer.