Tribe has launched a new protein muesli instant breakfast oat blend in Tesco, delivered in Greiner Packaging’s sustainable K3® cup.

“Consumers had been asking us for a high-protein natural breakfast,” says Tribe co-founder Rob Martineau, “So, having launched the product in pouches, we have now taken it into the ready-to-go instant breakfast cereal category.

Tribe’s instant breakfast oat blend is available in Raspberry Nut Crunch and Dark Chocolate & Hazelnut flavors. Packed with natural plant energy, gluten-free and suitable for vegans, each pot contains 10g of protein.

“Tribe's proposition of ‘Natural plant energy. Fuel without compromise’, is all about great flavor, so we are proud to say that Tribe Protein Muesli Dark Chocolate & Hazelnut is the UK's first protein breakfast to win a Great Taste Award.”

Sustainable Packaging

“We were attracted to using Greiner Packaging’s perfectly recyclable K3® packaging due to its sustainability credentials,” says Rob Martineau. “The lightweight PP cup is wrapped in a cardboard sleeve which can be easily separated to enable recycling.”

“We are pleased to have helped Tribe take its new Protein Muesli instant breakfast porridge pots to market so quickly,” says Greiner Packaging UK & Ireland Sustainability & Innovation Manager Rachel Sheldon. “Our recyclable K3® plastic-cardboard cup is a perfect fit for the brand, and we are proud to see the new tasty product on shelf in Tesco nationwide.”