Hoffmann, a global provider of high-quality packaging for infant-food, nutritional and wellbeing products, has named industry veteran Christoph Peternell as Managing Director for its Tins Business. He replaces André Seiler, and will be based at the company’s headquarters in Thun, Switzerland, with frequent visits to Hoffmann’s facility in Dronten, The Netherlands.

Mr. Peternell brings more than 25 years of international experience managing production facilities and their corresponding supply chain logistics. He has an accomplished history of strategic and operational successes in various FMCG companies, where he served several years as Interim or Plant Manager. His most recent position was in the infant food sector as COO of Hochdorf Swiss Nutrition AG, Switzerland.

Mr. Peternell joins Hoffmann amid a period of heightened investment in its Tins Business that includes upgraded equipment, renewable energy to decarbonize the plant, new production lines and expanded product features. For example, earlier this year Hoffmann introduced a new dedicated tins manufacturing line for baby milk powder products. Now installed and operating in a segregated room for food-grade compliance, the new line is currently servicing a major customer in the infant food sector.

“Christoph has demonstrated the ability to lead production and logistics teams around the world, and to consistently maximize growth potential in various consumer sectors,” said Mark Aegler, CEO of Hoffmann Neopac. “He is joining Hoffmann at an exciting, forward-thinking time highlighted by significant near-term investments to expand capacity and product versatility. We’re delighted to welcome him to the Hoffmann family.”

Mr. Peternell holds a Master’s degree in Food Technology, and he has completed various further diplomas in business administration. He lives with his family in Konstanz, Germany.