One of Asia's largest producers and distributors of packaging components to the Asian and European cosmetic markets, HS Plastic has released an inspired new loose powder case incorporating a brush which is activated when turning the cap, twisting the brush into place ready for action.

For the make-up user on the go, the system combines the need for an applicator brush without the brush having to remain in the product well and become saturated with powder resulting in streaky make-up or the loss of product as the user has to shake off the excess with each application. Instead, each twist of the cap moves the brush into position, ready to apply even powder coverage each time the product is used.

The product well is equipped with a special plug which prevents the powder from leaving the chamber when not in use and in conjunction with the innovative brush applicator system where the brush is incorporated inside the cap and only activated in and out of position when the cap is turned, the case can be popped directly into the handbag when out and about without the need for a separate make-up bag.

The case measures 79x51mm and is made from AS and shatter-proof and resistant ABS, known for maintaining a gloss and brilliant quality finish. Any colour may be chosen, treated with injection colour, spray painted or with a matt finish and there is plenty of space to incorporate a logo on the jar, according to client requirements.