Following our recent article what makes the perfect beauty advent calendar, we are thrilled to announce that Hunter Luxury has won the Luxury Seasonal Pack Award at the Luxury Packaging Awards 2020. The Charlotte Tilbury Bejewelled Chest of Beauty Treasures is the ultimate in luxurious unboxing experiences, perfectly showing off exquisite products from the Charlotte Tilbury range to open in the run-up to Christmas.

We wondered whether it is appropriate to be celebrating our win during such a challenging year, and it is easy to wish that 2020 had never happened, after all, we have all been, and are still going through an experience we never could have imagined 12 months ago.

However, we must look to small, and in this case, not so small wins; there are reasons to look for positives for 2021 and to think ahead to the, hopefully, not too distant future. Brands are reportedly getting ready for a resurgence for the make-up sector, travel retail will hopefully take off again soon, and the re-opening of stores may not be too far off, with the potential for sales to rise again across both in-store and often newly-established online channels.

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What did the judges see in this pack to award us with the accolade?

Well, the jukebox, with its 59 bespoke components in 13 different materials and fabricated in 9 individual factories is a beautiful, collectible, reusable pack primarily, but also a masterclass in project management, logistics planning, and commitment to perfection in the face of adversity.  The primarily tin design is a great example of sustainable luxury packaging - a beautiful, yet reusable product that can be used for a range of purposes while keeping the Jack Daniel’s brand front of mind for the customer for many years.

Taking all of this into account, you can see why we are so proud that this pack has been recognised by the judges in a competitive category which included shortlisted entries from some of our esteemed peers in the industry. But particularly in a year of uncertainty and challenges.

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"Winning the award for Technical Achievement at this year’s Luxury Packaging Awards is something that we are incredibly proud of in, what has been a challenging year."

Watch Mike Banister, Hunter Luxury's Managing Director, accept the award from Packaging News' David Berman, and find out why our Jack Daniel's jukebox won this sought after accolade.

Click the link to watch the video.

We know that Covid has been the subject of the year so far for 2020, rightly so. Caution about cleanliness and hygiene are at the top of agendas everywhere, so reservations about plastic and single-use packaging have taken a back seat whilst trying to keep the virus at bay. However, this does not mean that sustainability is not still a huge theme for many luxury brands that continue to navigate their way around what the term means for them.

Sustainability is a word we have all become familiar with for decades now, and so we should, but has the meaning become blurred in its overuse? The term “greenwashing”, first heard as early as the 1980’s¹, has been increasingly directed at brands that are accused of making claims that their products have eco credentials, that in fact may not be quite as “sustainable” as they initially suggest, whatever that really means!

Mike Banister, Director of Hunter Luxury, and an advocate for a move to luxury packaging that aligns with brand’s sustainable values, discusses his experience at a conference earlier this year where the focus was on defining what “sustainability” means for brands.

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