IMS Packaging highlights the benefits of its MA 148 square lipstick

  • IMS Packaging

Specialized in the manufacture of cosmetic, personal care and health packaging products, IMS Packaging has been enhancing its range of lipstick packs. Currently boasting an impressive 119 lipstick references in its catalog, the Chinese manufacturer highlights the benefits of its MA 148 option.

The MA 148 lipstick is just one of 41 aluminium lipsticks offered by IMS Packaging. It's chic squared form is easy to distinguish by the stylish bevelling incorporated on the corners of the product which offers a stand-out look on the shelf.

Not only does the bevelling introduce a limited edition look to the MA 148 aluminium lipstick, it adds to the comfort of the end user when holding the product. The squared sides and 81mm length ensure that the product fits well in the consumers hand and makes product application a cinch.

The aluminium is available in an oxidized or painted finish which IMS can further decorate through screen printing to provide the finishing touch.

MA 148 specifications:

Width is 18.8 x 18.8mm
Length is 81mm
Cup size is 11mm

See the MA 148 along with other square, aluminium lipstick options available from IMS Packaging, in the product catalog.

See also

100% Aluminum Lipstick: Aluminum Inside and Out

The 100% Aluminum Lipstick uses aluminum not only for the outer casing for a classy finish, but also for all the inner parts and mechanisms. This makes for a more streamlined recycling process where it can be disposed of all in one go. Aluminum provides notable product protection and durability against wear and tear, meaning switching from conventional plastic to shatterproof aluminum will increase the overall perceived value and improve user experience.

The Mini Mono PP Compact Case: 100% PP Design

IMS has been able to achieve this design using 100% PP plastic, even including what was once a metal pin. The connecting components of the compact have now been developed to use PP, significantly increasing the packs' recyclability rate. The cute mini compact shape has proven to be a hit with consumers who love a classic shape with a fresh take. In addition to high formula compatibility, PP plastic also allows for the use of vivid colors that pop from the shelves or e-market pages.

Design Innovation for Cosmetics: Two-Shot Injection

IMS’s latest collection is the Two-Shot Injection Collection which sees lipstick, lipglosses and concealer packages manufactured with an elegant twist. This method creates a clear outer layer on top of the inner color, creating an understated and engaging 3D look with a trendy high-end feel.   These new packs introduce an extra element and interaction between the packaging and the product as customers can familiarize with the color cosmetic looking from the outside.

  • Jo Webb
  • Product Info
  • English
  • Created 15 Apr 2019
  • Modified 16 Apr 2019
  • Hits 850