Brand enhancement specialist API is continuing its focus on delivering new products for the labels and packaging industry with the launch of the latest innovation from its cold foil range at the world’s largest labels and packaging event Labelexpo Europe in Brussels this September.

API’s TA foil is its most comprehensive cold foil to date providing exceptionally fine detail – down to a 3 point font – together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics. The foil is also designed to be over-printable enabling packaging designers and printers to produce an unlimited range of metallic colours and effects, including multi-colours and half tones.

For many brands, cold foiling is the best solution for applying metallic finishes on labels or packaging since the process uses standard printing methods; making it a cost-effective and fast alternative to traditional hot foiling. Available in 9 shades, TA foil is the result of 3 years research and development by API offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

Commenting on the new product development API’s Technical Support Specialist Richard Fowler said “Many designers do not realise that recent advances in film and cold foil technology have really expanded what is now possible. Our new TA foil adds extra depth and quality to packaging and often the only limit now is someone’s imagination!”

API’s TA cold foil will be launching at Labelexpo on the API stand 4A55 as well as being demonstrated on a number of label lines and machines at the show.

Will Oldham Managing Director of API Foils said “We are very excited about our new TA foil and its ability to deliver impact to brands as they look to enhance their packaging. Launching at Labelexpo provides the perfect platform for designers, printers and brand owners to come and see the results achievable as well as understand our broader portfolio of foil solutions designed to deliver exceptional brand enhancement.”