Adding a tactile sensation to packaging allows firms to offer another dimension to their packaging designs. In the case of embossing, the added dimension is literal, as it provides a raised, 3D feel to packaging.

Libo Cosmetics, one of the Asian regions most popular purveyors of packaging solutions to the beauty sector, is an expert when it comes to offering embossing, debossing, and crafted metal components designed to make packaging more pleasing to the touch.

Within the myriad solutions Libo offers, its select group of metal compacts is the focal point of efforts to exploit the power of the material and its ability to convey a luxurious feel. The company's specific metal-friendly compacts can be custom-crafted to include all sorts of branding, including logos, distinguishing imagery, messaging and more.

The metals used can also be tailored to fit the mood and look of the brand. Whether matte or shiny, dark or bright, metal as a material adds a certain heft to the packaging that conveys a sense of solidness and durability other materials simply can't.

When a consumer picks up a metal-topped item, feels the ruggedness of the raised surface, and compares its weight to a standard packaging item, the positive association between all the qualities observed and the product leads to the unassailable idea that "this is better".