Aerosol packaging leader, LINDAL Group has launched a new website with improved product information and user-friendly navigation. The site, which was project managed by Lindal Group Marketing Manager, Kashif Choudhry, includes 360-degree product views, enabling users to see product designs up-close. A new colour coding system which links colours to market segments, also forms part of the new website and is a scheme the company intends to roll out throughout its whole customer communications activity.

Kashif said: “We want to simplify and communicate product information more effectively and our new colour system supports that objective. The intention behind the website restructure is to enhance the overall user experience, helping us to convey our position as an aerosol packaging ‘solution provider’ and not simply, a ‘manufacturer’.

In addition, the new search functionality allows users to access the information they need, quickly and accurately.

Kashif said: “The Lindal site has typically been used as a valuable resource for finding product information. Our new intuitive navigation system means users can find information within seconds and in several different ways. The site can be accessed on multiple platforms, including smart phones and tablets, meaning convenience is hugely increased too.”

Alongside improved product information and user-experience, Lindal also wanted to create a fresh and contemporary look and branding to attract a new generation of future Lindal employees.