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    MakeUp in News

    2020 Show News Releases

    2019 Show News Releases

    All the news relating to the MakeUp in events taking place in 2019.

    Decoding, trends and guidelines at MakeUp in LosAngeles!

    Decoding, trends and guidelines at MakeUp in LosAngeles!

    From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement has taken the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands, and retailers, this is one of the main focuses for the future. But why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup? In close partnership with Luxe Pack, MakeUp in LosAngeles, will address these questions, helping you to understand the rise of the Natural and Clean Movement in Cosmetics, and to determine whether or not you are clean and green enough for your consumer.

    19 Nov 18

    MakeUp in looks forward to a trends-trip in April 2019

    MakeUp in looks forward to a trends-trip in April 2019

    MakeUp in looks forward to an exclusive and fully immersive educational experience in April next year. MakeUp in Shanghai is due to take place from 10th to 11th April, 2019, followed by MakeUp in Seoul from 15th-16th April, leaving us with a three-day window to guide you through cosmetic trends in Asia. Our inter-show programme, designed to provide an invaluable insight into the intricities of the Chinese and Korean cosmetic markets, will prove absolutely unmissable.

    15 Nov 18

    2018 Show News Releases

    All the news relating to the MakeUp in events taking place in 2018.

    Ideas and innovation galore at the next MakeUp in LosAngeles

    Ideas and innovation galore at the next MakeUp in LosAngeles

    Out of the 70 products submitted this year at the Innovation Tree Products Competition, 30 were expertly picked by the Jury members! You will be able to admire, touch and even test them directly in a few days on the stands of the lucky winners. But that's not all! Students from the Chic STUDIO Makeup School will also assess these products at the stands of each exhibitor concerned to eventually single out their three "favorites".

    12 Jan 18

    Los Angeles, the appointment in makeup innovation you shouldnt miss!

    Los Angeles, the appointment in makeup innovation you shouldn't miss!

    On February 7th, at the entrance of the Barker Hangar, the new venue for the upcoming MakeUp in LosAngeles exhibition, visitors and exhibitors will be surprised! The famous innovation tree that is featured as usual at every MakeUp In show across the world is bound to grab all the attention. Because more products than ever before will be hung on its branches. Jury members who just met in Paris had a hard time deciding between them.

    13 Dec 17

    MakeUp in LosAngeles is riding the Indie wave

    MakeUp in LosAngeles is riding the Indie wave

    By doubling in one year, the number of exhibitors, the upcoming edition of MakeUp in LosAngeles, which will take place on 7 and 8 February 2018 at the Barker Hangar, –a new hype venue not far from the Los Angeles Airport–, is definitely positioning itself as the prime U.S. West Coast event dedicated to the makeup sector. A success linked to the fantastic wave of creations of new trendy brands, the famous "Indies" and their equally immediate and unexpected incredible success!

    26 Oct 17

    2017 Show News Releases

    All the news relating to the MakeUp in events taking place in 2017.

    MakeUp in interviews Verescence as glass will be in the spotlight in Paris

    MakeUp in interviews Verescence as glass will be in the spotlight in Paris

    The world leader in the production of glass bottles, Verescence, will organize on Thursday, June 22 from 3:00pm to 3:45pm a "Special Glass Innovation" Workshop dedicated to the cosmetic sector and more particularly to make-up. You will learn everything about this unique material, discovered nearly 5,000 years ago and which is constantly being improved and adapted to the requirements for protection and presentation of beauty products. Overview with Astrid Dulau-Vuillet, Verescence Marketing and Communication Director.

    09 Jun 17

    Emotions and métissage in Paris!

    Emotions and métissage in Paris!

    The eighth edition of MakeUp in Paris will be driven both by emotions linked to make-up and by new trends resulting from the métissage of populations in the world. Patrice Bellon, President of the Société Française de Cosmétologie (SFC) with Arnaud Aubert, Abstract, will describe the emotional evaluation of pleasure and well-being in relation with the use of make-up products, and Aïmara Coupet, dark skin expert, specialized in marketing and product development, will explain why creating make-up products for dark to very dark skin is still a challenge.... Not to be missed!

    01 Jun 17

    2016 Show News Releases

    All the news relating to the MakeUp in events taking place in 2016.

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    06 Oct 16

    The American consumers obsession with beauty

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    17 Aug 16

    New Yorks Innovation Tree contest

    New York's "Innovation Tree" contest

    The big contest on innovation organized as part of the MakeUp In trade shows continues to attract make-up companies year after year. On the occasion of the forthcoming MakeUp in NewYork event, close to 30 companies submitted a total of more than 60 products. The Jury members have had to choose from 43 innovative formulas and 17 new packaging and/or applicators (another record!), and on September 7th, at the Center 548 in Manhattan the winners will be revealed.

    11 Aug 16

    MakeUp in New York rewards packaging and formulation creativity at universities

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    01 Aug 16

    Will the UK remain a platform of access to the European make-up market?

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    27 Jul 16

    US Beauty market closely linked to the rise of smartphones

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    15 Jul 16

    MakeUp in NewYork: Reflection of American and Latino dynamism

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    27 Jun 16

    MakeUp in Paris 2016: Better than ever!

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    17 Jun 16

    MakeUp in discovers the ancestral bond between make-up and perfume

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    03 Jun 16

    Digital mania at MakeUp in Paris: The debates

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    12 May 16

    Digital Beauty: MakeUp in Paris looks to the future in new area

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    26 Apr 16

    Nearly 20 conferences at MakeUp in Paris

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    19 Apr 16

    Mission complete at MakeUp in Seoul 2016

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    12 Apr 16

    MakeUp in Action in Los Angeles on 3 & 4 February 2016, the MakeUp event seen from another angle!

    MakeUp in Action in Los Angeles on 3 & 4 February 2016, the "MakeUp" event seen from another angle!

    It is not a traditional trade show as we know them, but rather a formula better suited to the environment and atmosphere that characterizes the world of beauty on the West Coast. "MakeUp in Action" in Los Angeles, which will take place over two days, aims to bring together the "crème de la crème" of the beauty industry. Two days that will alternate both plenary sessions and highly focused workshops to take an in-depth look in the makeup industry.

    17 Nov 15

    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    It's official, the next edition of MakeUp in NewYork will take place in Brooklyn, the hippest neighborhood in town. And not in just any place... The Grand Prospect Hall, situated exactly twenty five minutes from midtown Manhattan. A mythical, original, off-beat and friendly venue. Undoubtedly this sixth edition of MakeUp in NewYork will live up to the reputation of an event that will be in its eighteenth edition in the World.

    20 Oct 15

    2015 Show News Releases

    All the news relating to the MakeUp in events taking place in 2015.

    • Jo Webb
    • News App
    • English
    • Created 07 Oct 2015
    • Modified 07 Oct 2015
    • Hits 3412
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