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    MakeUp in New York conferences

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    MakeUp in New York conferences
    North America, USA, US - The Northeast, Beauty, Personal Care, Cosmetics, Make Up, Primary Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

    A particularly rich conference program spread over two days will bring together no less than 28 speakers, on September 7 and 8 at the sixth edition of MakeUp in NewYork.
    Main highlights include an update of the "makeup" dynamics in the US and the major changes generated by online sales, the impact of social networks, the gathering momentum of these famous "Indie Brands" and the influence of "Latin" consumers.

    Not to be missed either will be the conference dedicated to dark skin, where emphasis will be placed on the challenges faced by formulators in the development of make-up products for these skin types... There will also be a special focus on two countries which in their own way are influencing the United States, namely Mexico as an industrial platform and a big consumer of makeup products but also the UK with its current issues and especially its future challenges.

    There's also an apportunity for the teams of the L'Oréal Group and of Maybelline to present their strategies, and in particular their "Open Innovation Strategy". Here is the full program...

    Wednesday September 7th, 2016

    10:15am - 11:00am "State of the US Beauty Industry"

    Major trends, consumer behavior, etc…
    Key Note speaker: Kissura Mondesir, Director, Industry Analyst, Beauty, NPD.

    11:00 – 11:30am "Maybelline, an American success story"

    Conference by Trisha AYYAGARI, Senior Vice-President Global Marketing, Maybelline New York.
    Trisha Ayyagari will present us the Maybelline brand, she will share her expectations from suppliers and her opinion about the evolution of the cosmetic industry.

    11:45am – 12:45pm "What will be the new situation in the UK?"

    An overview of the British beauty market with experts' views from brands and the retail side. What are the challenges and opportunities of the UK market? What will be the issues at stake between the UK and Continental Europe?
    The round table moderated by Eva Lagarde, Premium Beauty News, will start with a presentation of the market and the products trends by Victoria Lambah-Stoate, Beauty expert at the In-Trend agency, followed by an informal debate with the participation of:
    - Grace Fodor - founder of make-up brand
    - Karine Tiano - Founder of Go-Beauty, agents for Beauty Brand
    - Rebecca Goswell, Global Creative/Art Director HCT Group

    1:30pm – 2:15pm "Global beauty trends exposure and the value of mega TV marketing"

    Conference by Eve Pearl, CEO & Founder of EVE - PEARL® Beauty Brands

    2:30pm – 3:00pm "The growing importance of the Mexican markets"

    Mexico is a growing market with a population of 120M consumers. In addition Mexico is becoming a prime manufacturing location for both the local market and export to the US. We will share highlight about this market and the importance for the US beauty industry.

    3:15pm – 4:00pm "What's Up in Mexico"

    Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions, with the participation of:
    - Jose Filipe, Executive Vice President, Albéa
    - Vincent Groccia, Sr. Vice President Operations Americas,
    - Alfonso Rodriguez Peña, C.S.O., Swan Cosmetics de Mexico
    - A representative from the Jafra Cosmetics Company
    - Andrea Ibarguengoitia, CEO of Pai Pai
    - Carlos Bergunza, General Manager of the Mexican Cosmetic and Personal Care Chamber of Commerce.

    Thursday September 8th, 2016

    10:15 – 11:00am "Creating makeup for dark skin: Why is it such a challenge?"

    Conference by Aïmara Coupet, Makeup Expert, Marketing & Product Development Brown Skins Specialist.
    This conference is about understanding the challenges of creating perfect makeup products adapted to brown skin and also giving some answers, some keys to achieve better results. What are brown skin specificities and needs, and how do they impact the makeup result? Why shade extensions are not enough? Do we need specific formulations? Aïmara Coupet, who relaunched the entire product catalog of the French Makeup Brand BlackUp, will share her knowledge and give some food for thoughts to imagine tomorrow's makeup products…"because the world of tomorrow is definitely mixed!"

    11:15am–11:45am "L'Oréal Open Innovation strategy"

    Conference by Anne Alcoloumbre, Open Innovation Packaging Director at L'Oréal.

    11:50am – 12:30pm "TBC's Ten Year Beauty Benchmark: A Consumer Love Affair with All Things Beauty"

    Conference by Jenn Stansbury, co-founder and managing partner at The BenchMarking Company.

    1:30pm – 5:00pm "What's Up in the US; The evolution of the US color cosmetic business model"

    How brands and industrials adapt themselves to color cosmetics new distribution channels and consumers behaviors (i.e. digital,3D, beauty boxes)? What about the growing importance and specifics about the Latinos market? The rapid growth of Indie brands vs. corporate brands?

    1:30pm – 2:15pm "The World in Changing, the US beauty environment too… "

    Round table moderated by Karen Young, The Young Group, with the following themes:
    - "What is next on Social Media?" by Robert Ricci, Senior Digital Strategist and Integrated Marketing Consultant
    - "The growing importance of the Latinos market in the US" by Regina Merson, Founder Reina Rebelde. Latinos is the fastest growing ethnic group in the US and over index in personal care product use. They spend much more than Caucasians and brands are finally beginning to target them. We will tell you more about their beauty behavior?
    - "What is the impact of 3D printing in product development?" by Grace Choi, inventor Mink, a 3-D printer that can print makeup and transform any image into a wearable color cosmetic.

    2:30pm – 3:15pm "The US beauty environment is changing, brands must be changing too… ; The growing importance of the Latinos market in the US"

    Conference by Elle Morris, President of Elmwood NYC.
    Elle Morris will share with us her views about the evolution of the Latinos culture, its consumer's consumption specifics and its impact on the beauty brands positioning as well as on the color cosmetic products distribution.

    3:30pm – 5:00pm "Indie brands; How they changed the Beauty landscape and what is next?"

    Conference & Round table on new trends and how Indie Brands influence the market. Moderated by Leila Rochet-Podvin Founder of Cosmetics Inspiration & Creation and Jennifer Ritter from JR Consulting .

    Trends Presentation - "The evolution of MakeUp and the impact of Indie Brands"
    - Leila Rochet-Podvin Founder of Cosmetics Inspiration & Creation and Jennifer Ritter from JR Consulting

    "Indie Brands – The vision of a MakeUp Supplier"
    - Steve Blanchet, President/CEO, Owner and Alyssa Lindsey Ceto, Director of Sales & Innovation at CSR Cosmetic Solutions

    Roundtable discussion – from traditional brands to Indie brands – what are the major challenges, the key changes and the recipe for success.
    Moderated by Leila Rochet-Podvin and Jennifer Ritter with the participation of:
    - Nicole Masson, Vice-President Product Development MAC Cosmetics
    - Trisha Ayyagari, Senior Vice-President Global Marketing, Maybelline New York
    - Damiana Zullo, Global Head of Product Development at BECCA

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    MakeUp in Action in Los Angeles on 3 & 4 February 2016, the "MakeUp" event seen from another angle!

    It is not a traditional trade show as we know them, but rather a formula better suited to the environment and atmosphere that characterizes the world of beauty on the West Coast. "MakeUp in Action" in Los Angeles, which will take place over two days, aims to bring together the "crème de la crème" of the beauty industry. Two days that will alternate both plenary sessions and highly focused workshops to take an in-depth look in the makeup industry.

    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    It's official, the next edition of MakeUp in NewYork will take place in Brooklyn, the hippest neighborhood in town. And not in just any place... The Grand Prospect Hall, situated exactly twenty five minutes from midtown Manhattan. A mythical, original, off-beat and friendly venue. Undoubtedly this sixth edition of MakeUp in NewYork will live up to the reputation of an event that will be in its eighteenth edition in the World.

    • Company News
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    • Modified 05 Jul 2016
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