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    The influence of over 130 million Hispanic Americans on the make-up industry

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    The influence of over 130 million Hispanic Americans on the make-up industry
    North America, USA, US - The Northeast, Mexico, Beauty, Personal Care, Cosmetics, Make Up, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

    In 2050, the Hispanic population in the United States will exceed 130 million, that is, more than any other country in the world. Meanwhile, in a few years, Mexico has become Latin America's second largest economy. In both cases, women spend more than 48 minutes every day on personal care. The Hispanic population and Mexico, two major topics which will be addressed on September 7th and 8th at MakeUp in New York.

    The Hispanic population already represents the largest minority group in the United States, since one out of six Americans is part of it. According to several recent surveys, the purchasing power of the US Hispanic population would place this community in 16th place among the largest economies with a GDP higher than that of Turkey and only slightly lower than Indonesia, the 4th most populated country in the world.

    It is a purchasing power that increases faster than other communities, whether African Americans or Natives.

    The influence of Mexico

    Mexico is the second largest economy in Latin America after Brazil. Mexican women pay great importance to their beauty. According to Sandrine Haller from Cosmetic Info Paca:

    "The beauty and personal care market in value weighs 7.7 billion euros. It is up 5% and the forecast for 2017 is + 41%.

    The main suppliers of Mexico are France, the United States, Belgium and the UK. The most imported beauty products in Mexico are perfumes and body creams. France is Mexico's third supplier (€ 138 million) in dermo-cosmetics. Sales of luxury cosmetics in 2014 have increased by 2% in Mexico (source NPD Group).

    Skin care products continue to grow in spite of the competition in body care and face care products. Consumers are looking for more multifunctional products. Skin lightening products continue to grow in retail stores, department stores or direct sales.

    Nail care products continue to be growth drivers, followed by the eye segment and the facial make-up segment. Results concerning Mascara are satisfactory given its low cost. It is a key product for Mexican women. Eye shadows are progressing thanks to high added value products while many limited editions were launched to stimulate demand."

    Who can resist tanned skins!?

    Again according to the Cosmetic Info Paca study:

    "From one culture to another, Beauty standards vary. Expectations regarding complexion show an overall trend for medium dark skins to lighten and of clearer skins to want to darken. Women with the darkest skins in the country, however, do not want to change the color of their complexion, but only correct imperfections (darker or lighter spots).

    Personal hygiene and a tanned skin are very important to this female population. On average, a Mexican woman spends 48 minutes every day in her bathroom.

    She makes up herself up slightly. She highlights her eyes with brown Mascara and an eyeliner. The lipstick she chooses will be in dark shades: purple, brown or plum just like her eye shadow. And she uses very little foundation."

    Related Conferences

    September 7

    2:30pm - 3:00pm "The growing importance of the Mexican market"

    Mexico is a growing market with a population of 120 million consumers. In addition, Mexico is becoming an industrial platform of choice for the local market and exports to the United - States. We will share key information about this market and highlight its importance for the American cosmetics industry.
    Conference led by the Canadean Intelligence Group

    3:15pm - 04:00pm "What's Up in Mexico?"

    Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions, with the participation of:
    - José Filipe, Executive Vice President, Albéa
    - Vincent Groccia, Senior Vice President Operations Americas, Texen
    - Alfonso Rodriguez Peña, C.S.O., Swan Cosmetics of Mexico
    - A representative from the Jafra Cosmetics Company
    - Carlos Bergunza, CEO of the Mexican Chamber of Commerce for Cosmetics and Body Care

    September 8:

    2:30pm - 3:15pm "The Rise of the Latino Market & How the U.S. Beauty Market Must Evolve To Effectively Speak to Them and Capture Share"

    Conference by Elle Morris, President of Elmwood NYC.
    On this occasion, Elle Morris will address the following topics: the evolution of the Hispanic culture, consumer habits and how they influence the positioning of cosmetic brands and distribution channels for makeup products.

    MakeUp in NewYork will take place on 7 & 8 September 2016.

    See also

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    The American consumer's obsession with beauty

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    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

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    Mission complete at MakeUp in Seoul 2016

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    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    It's official, the next edition of MakeUp in NewYork will take place in Brooklyn, the hippest neighborhood in town. And not in just any place... The Grand Prospect Hall, situated exactly twenty five minutes from midtown Manhattan. A mythical, original, off-beat and friendly venue. Undoubtedly this sixth edition of MakeUp in NewYork will live up to the reputation of an event that will be in its eighteenth edition in the World.

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    • Modified 02 Aug 2016
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