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MakeUp in looks forward to an exclusive and fully immersive educational experience in April next year.
MakeUp in Shanghai is due to take place from 10th to 11th April, 2019, followed by MakeUp in Seoul from 15th-16th April, leaving us with a three-day window to guide you through cosmetic trends in Asia.
Our inter-show programme, designed to provide an invaluable insight into the intricities of the Chinese and Korean cosmetic markets, will prove absolutely unmissable.
In partnership with Florence Bernardin and her agency Information et Inspiration, specialising in Asian brands, MakeUp in offers a colourful programme:
• A visit of the local market from selective to mass market distribution networks
• A decoding of the trends that drive the market and the consumer behavior
• Unique opportunities to meet in-home with local consumers
• Exchanges with local influencers
Let's go on a trends-trip together!