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    The Enigma of Beauty revealed

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    • MakeUp in
    The Enigma of Beauty revealed
    North America, USA, Beauty, Personal Care, Cosmetics, Make Up, Personal Care, Skin Care, Luxury, Packaging Decoration, Colouring, Printing, 3D Printing, Product Development Services, Shows, Associations, Media, Packaging Trade Shows, Events, Beautyworld

    As always at the MakeUp in LosAngeles shows, an amazing conference program awaits you on the fringe of the show itself. Trends, brands stories, market news, innovations...

    All you need to know to better understand the Beauty world will be covered and explained during the amazing 2-day program!

    Wednesday February 27th, 2019

    Morning:

    9:10am – 9:15am: Welcome and Introduction of the 2 days of key notes and round tables
    by Charles-Emmanuel Gounod and Linda Villalobos

    9:15 am -10:00 am: Creative Design Direction: Key Trends For Autumn/Winter 2020/21 
    by Claire Walsh, Head US Analyst, STYLUS

    10:15 am -11:00 am: Transparency & Claims 
    Round table moderated by Daniela Ciocan | Founder | Access Beauty Insiders, with the participation of: 
    - Chris Birchby, COOLA | CEO / Founder 
    - Jennifer Stansbury, Managing Partner at The Benchmarking Company 
    - Sharon Blinkoff Of Council | Locke Lord LLP

    11:15 pm – 12:00 am: Marketing To Gen Z: Driving Profitable Growth 
    by Jeff FROMM, Marketing Strategist, President, Forbes Contributor, FUTURECAST

    Afternoon:

    1:00pm – 1:45pm: Data Mining, Near Field Communications (NFC) and other Digital Solution; is it the new Gold Mine and how to exploit it?
    Latest digital solutions to support brands presented by: 
    - Gary Montalbano and Erwan Leroy, Co-Founders of CMSmartConnect

    2:00pm – 2:45pm: Additive manufacturing: What's on the horizon for luxury packaging?
    This conference will aim to give packaging suppliers and luxury brands a clear picture of how 3D printing can impact their product development: reducing time to market, costs and boosting design possibilities. It will address the limits of the technology today and more importantly how 3D printing is poised to develop in the near future.
    Moderated by Alissa Demorest, Editor-in-Chief, Forme De Luxe
    - Christophe Guesnet, Purchasing Strategy and Packaging Development Director

    3:00 pm – 3:45 pm: Beauty trends 2010 by Nelly Rodi
    Conference by Jacqueline Rumohr, Nelly Rodi Inc

    4:00 pm – 4:45 pm: Influencer Packaging Session
    Panel of Influencers turned Brand founders developed by American Influencer Association

    Thursday February 28th, 2019

    Morning:

    9:15 am – 10:00 am: « Unveiling the Color Wave 2020! »
    presented by BEAUTYSTREAMS

    The Clean and Green movement

    10:15 am - 11:15 am: Part 1: « Rise of the Natural and Clean Movement » 
    Presentation and round table moderated by Leila Rochet-Podvin, founder of COSMETICS INSPIRATION & CREATION, with the participation of: 
    - Conor Begley, Co-Founder & President, TRIBE DYNAMICS 
    - Romain Gaillard, CEO/Founder, THE DETOX MARKET 
    - Sasha Plavsic, Founder and Creative Director, ILIA
    - Katey Denno, Celebrity Makeup Artist, Green Living and Beauty Expert

    11:30 am – 12:15 pm: Part 2: « Are you Clean and Green enough for your Consumers ? »
    Round table moderated by Jeb Gleason-Allured, Editor-in-Chief, GLOBAL COSMETICS INDUSTRY MAGAZINE with the participation of: 
    - Jennifer Donahue, Director of Marketing, CRODA 
    - Denise Herich, Co-Founder, THE BENCHMARK COMPANY 
    - Richard L. Pietz, Director, KORA ORGANICS BY MIRANDA KERR 
    - Rose Fernandez, CEO, ALGENIST 
    - Will Visser, Associate Vice President, GOLDEN ARROW AMERICA

    Afternoon:

    1:00 pm – 1:45 pm: « Inclusive Indie Beauty: What's Next »
    Round table moderated by Jeb Gleason-Allured, Editior-in-Chief, GLOBAL COSMETICS INDUSTRY MAGAZINE with the participation of: 
    - Jessica Estrada, Founder and Brand Architect, HUE FOR EVERY MAN 
    - Bridget Howard, Founder, PARLOR WEST VENTURES
    - Veronica Lorenz, Founder, VAMP STAMP

    2:00 pm – 3:00 pm: « Innovations in makeup and skin care » (packaging, formulas, accessories, full service)
    Round table moderated by Charles-Emmanuel Gounod, BEAUTYWORLD CONNEXIONS with the participation of Jennifer Karuletwa, Business Development Director - US West Coast, PECLERS PARIS and Fabrizio Buscaini, CEO, CHROMAVIS.
    Followed by the « Milenials FavorITes Awards » of MakeUp in LosAngeles with awards designed and presented by Rick Weisbrod, COO, WORLD WIDE PACKAGING

    3:15 pm – 4:00 pm: « Wine and Spirits Session »
    by LUXE PACK

    Stay tuned for more info about the top-notch speakers for you at MakeUp in LosAngeles

    I want my invitation now!

    See also

    Decoding, trends and guidelines at MakeUp in LosAngeles!

    From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement has taken the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands, and retailers, this is one of the main focuses for the future. But why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup? In close partnership with Luxe Pack, MakeUp in LosAngeles, will address these questions, helping you to understand the rise of the Natural and Clean Movement in Cosmetics, and to determine whether or not you are clean and green enough for your consumer.

    MakeUp in looks forward to a trends-trip in April 2019

    MakeUp in looks forward to an exclusive and fully immersive educational experience in April next year. MakeUp in Shanghai is due to take place from 10th to 11th April, 2019, followed by MakeUp in Seoul from 15th-16th April, leaving us with a three-day window to guide you through cosmetic trends in Asia. Our inter-show programme, designed to provide an invaluable insight into the intricities of the Chinese and Korean cosmetic markets, will prove absolutely unmissable.

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    • Modified 14 Mar 2019
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