MJS Packaging, one of North America's most trusted names in providing complete packaging solutions is keeping an eye on a very promising trend: using wax seals for beer, spirit, and wine packaging. The basic technology is of wax sealing is millennia old, but has come back into fashion as a key indicator of a luxury product, or something absolutely unique and special.

From how it looks to how it works, here is why MJS Packaging sees the concept growing in popularity.

Aesthetic appeal

With bottle sealing wax, the look can convey a vintage feel, or of something antique, aged, or traditional. The quality of the product is perceived to be something sublime, of something perfect. Wax sealing can instantly make a product look high-end or luxurious without a need for expensive components or materials.

There are countless possibilities for custom colours with wax seals, so brands can feel free to get adventurous! Branding guidelines are always important to consider, but the experts at MJS Packaging are always happy to help navigate any challenges that may arise between creativity and brand control.

Functions of bottle sealing wax

The aesthetic, luxury appeal is excellent, but you also get added safety benefits with bottle sealing wax. The first benefit is that such a component naturally works to seal the bottle and hold the rest of the cap in place. Additionally, the seal is tamper evident, which helps protect both the consumer and the company.

With benefits like these, local microdistilleries and national brands such as Maker's Mark and Jose Cuervo have already adopted this cap configuration. The strongest approaches even incorporate the seal as an extension of their branding.

Customization in your hands

It is important to note that wax bottle seals are normally applied with a fairly non-uniform look.  This shows through in the drip pattern or the texture of the wax. The experts at MJS Packaging consider this an attribute, it provides a clear and luxury-oriented way to balance the efficiency of mass production with the novelty of variation. You can also complement this as a theme coordinated with label design and effects conveying a distinctly classic and high-end appeal.

Strong finish

Wax bottle seals are available in a variety of finishes. This list includes matte, semi-gloss, high gloss, iridescent, and metallic. The MJS Packaging team recommends considering all options that may be a great fit and testing them on your product.

Learn more

Wax certainly looks different, luxurious, and cool, but like any special packaging option, it can provide additional strain when trying to find the right way to go about it. It's okay to see it that way! Brands are encouraged to contact MJS Packaging where the company's specialists are happy to help you get the edge you need. MJS Packaging makes it easy when it comes to helping you get more out of every packaging solution.