«Packaging Innovations» is all about the packaging of consumer goods; over the years this show has established itself as the industry reference event for creative brands and design-oriented packaging. Because packaging is the decisive factor at the point of sale (PoS) and its message is delivered from the shelf by virtue of its design, it needs to captivate its buyer within seconds. The Passion for Packaging Plaza (only in Zurich) is a special area within Packaging Innovations focused solely on product highlights. The stand layout is as unique and inspired as the products on display.