Senproco manufactures the Green Groom line of safe, natural and biodegradable pet grooming products. Because all nine products are environmentally friendly, Senproco also wanted its packaging to make the smallest impact possible on the environment. Working with TricorBraun, Senproco chose Alpha Packaging to manufacture a custom bottle and selected Technigraph to provide print design and decoration.

One reason Senproco selected Alpha was because Alpha could make the custom bottles using 100% recycled (post-consumer) PET, which helped Senproco meet its sustainability goals. Alpha also helped Senproco meet its budgetary goals by using an existing PET preform to create the custom 16 oz. pinch-waist cylinder. Dramatically less costly than a brand new tool, Alpha built the custom blow set in about eight weeks from receiving design approval.

Distinctive differentiation

Senproco also wanted a distinctive graphic to differentiate its brand, but didn’t want to compromise its Earth-friendly bottle with pressure-sensitive labels that require a lot of glue or other surface treatments that are bad for the environment. It chose Alpha’s Technigraph division for its proprietary Eco-Frost™ spray frost and environmentally-friendly UV screen printing.

To give the Green Groom line a truly unique look and emphasize the bottle’s custom curves, Technigraph spray coated the waist of the bottle with a vibrant green color and applied a three color screen print with half tone accents for the copy and brand icon.