Turtle Wax wanted to launch a new line of automotive appearance products by the spring 2014 season, and it wanted a new, custom line of polyethylene terephthalate (PET) bottles across three sizes (16oz, 23oz and 26oz). The company evaluated options from several packaging suppliers, and ultimately selected designs created by Studio 111, a division of Berlin Packaging.

Berlin selected Alpha to manufacture the new bottles since Alpha has worked with Turtle Wax for over 20 years to bring many products to market in both stock and custom packages. As an experienced supplier to the automotive market, Alpha also had the existing preforms required to quickly develop custom solutions, and were known for our ability to match opaque metallic colors for 2-stage PET bottles.

New line incorporates 30% post-consumer PET plastic

All three of the bottles in the new line incorporate 30% post-consumer PET plastic, which saved a total of 52,650,000 grams (or more than 116,000 pounds!) of virgin resin across 4.5 million bottles of varying sizes.

The 16oz bottle was light-weighted from 43 grams to 34 grams (21% reduction), and the 26-ounce bottle was light-weighted from 53 grams to 43 grams (19% reduction), for a total savings of 28,000,000 grams (62,000 pounds!) of plastic. And, from a cost-saving perspective, by using existing PET preforms and in-house tool building resources, Alpha was able to bring the whole line to market quickly and within budget.