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On Earth Day 2021, Alpha Packaging announced a series of Sustainability Awards that would recognize customers who made the most significant commitments to sustainable packaging initiatives. Over the course of the year we worked closely with new and existing customers to explore ways to reduce the environmental impact of their packaging, and had the satisfaction of launching dozens of sustainable products.
Working with Brands to Increase Sustainability
We helped customers increase the amount of post-consumer resin in their bottles, and also helped them reduce the weight of their containers. We helped them articulate why the choices they made were an improvement over other packaging options, and helped them win customer loyalty for their efforts. And now, we are thrilled to announce HUM, one of our two winners for 2021!
HUM Nutrition: Most Impactful Material Conversion
Congratulations to HUM Nutrition, our winner for the most impactful material conversion. HUM is truly leading the charge in sustainable packaging with a huge focus on preserving our oceans. HUM is the first Nutraceutical customer to launch in Ocean Bound PET, which is post-consumer PET resin certified by Ocean Cycle as coming from a location where the plastic is at risk of becoming ocean waste.
For their project, which launched on Earth Day 2021, HUM built a new custom mold with Alpha with the intention of using Ocean Bound resin. They understood the supply chain risks associated with Ocean Bound PCR, but because this was so important to their company they found a way to secure long-term resin supply. Sustainability is embedded in HUM Nutrition’s culture, and the company has laid out clear sustainability goals and a sophisticated marketing plan that educates their consumers about the many ways they are making packaging choices that protect the planet.