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PR Service Graphique
Top-end packaging: the essential value for image and imagination. PR Service Graphique, luxury packaging designer and distributor.
A passion for packaging, bringing imagination to life
Twenty-five is an interesting age. An age of adulthood, of making decisions and taking responsibility for them. But still with that freshness of spirit that arises from devotion, passion… and reason. PR Service Graphique, an independent firm, cultivates a direct, energetic approach to its core market, creating projects that are always elegant and engaging, graceful and intriguing.
Its imaginative powers are undiminished, deployed across a wide range, from wrappers to whole packaging systems, from gift cases that tell a story to promotional paper objects. An art that draws its impetus as much from origami as from graphics and printing. A unique, flexible, fast-reacting company for which laser cutting, 3D embossing and screen printing all converge on a single focal point, that of the idea and its execution — which is always exceptional. In 25 years, PR Service Graphique has become known for the quality of its full service offer.
Petra Roth is forever pursuing excellence in design and craftsmanship. An uncompromising standard of quality for her longstanding Chinese partners, as exacting on her core market as the famous Geneva Hallmark for Swiss fine watchmaking. And the major luxury houses know it: Chanel Parfums Beauté, Cartier, Bulgari and Parfums Dior have sought her out, just like Maison Francis Kurkdjian, Chantal Thomass and Kenzo Mode. They all appreciate her company’s fast reaction capacity, R&D expertise, strict quality control and compliance with deadlines.
At PR Service Graphique, and in the aura of these prestigious labels, top-end packaging has become the essential value for image and imagination, the first gift that a brand offers its customers. Because… beauty inside comes through on the outside!
25 Years of enchantment...
Petra Roth’s secrets: management and sourcing. Surrounded by a trusted team of seven co-workers, she finds nourishment for her work in the world around her, in the course of her many travels, while cultivating her own world, a necessary condition for translating inspiration into design. Her natural dynamism constantly drives her to tackle new challenges, resulting today, through the Cosmetic Valley business cluster, unique partnerships in order to add an olfactory signature to her haute couture projects with scent strips, brochures and inserts. Simple, effective innovations at a controllable cost, ready to revolutionize the fragrance brands’ communication and open new territories.
Petra Roth’s secrets: management and sourcing.
In February 2016, PR Service Graphique will be on hand as an exhibitor at PCD Congress (Packaging Perfumes, Cosmetics & Design). One high-profile BtoB paper event to showcase its know-how. Technical sophistication dominated by a natural capacity to achieve the enchantment that a brand needs to elicit empathy.