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Fusion Brands Inc. and Pujolasos wood & pack create synergies in the launch of Clean Reserve

  • Pujolasos
Europe, Beauty, Personal Care, Premium, Primary Packaging, Active, Smart Packaging, Glass, Tree Derivatives

Fusion Brands Inc., a boutique beauty company that specializes in niche fragrances, under the Clean brand, and active color cosmetics, under the Fusion Beauty brand, has just released its new Clean Reserve collection. To this end, it has chosen a unique oak wood cap developed and produced entirely by Pujolasos wood & pack and distributed by SGB.

The firm from Sant Pere de Torelló (Barcelona), which is already an international quality reference in wood packaging for the Premium segment, provides both freshness and a raw natural touch with the timeless elegance of timber.

The bottle design draws clean straight lines on its clear glass, remaining true to the brand’s minimalist designs. This creation is completed with an exclusive cap made of eroded silver colored oak wood, which recreates the natural effect of virgin branches and irregularities in the original organic material. Responding to the growing demand for environmentally friendly products, this cap is made of certified wood (PEFC), coming from sustainably managed forests.

The result is a powerful, compelling presentation and a charming look & feel in accordance to the overall simplicity and dynamism that characterize all of its nine fragrances.

Each one of these fragrances captures moments that have not yet been experienced and reminds us to “Reserve” each of these moments. The collection consists of nine new fragrance experiences that are blended with sustainable ingredients that tell a philanthropic story. These fragrances are Blonde Rose, Sueded Oud, Terra Woods, Velvet Flora, Amber Saffron, Smoked Vetiver, and Reserve Blends of Warm Cotton, Skin and Rain. The fragrances are available in stores and online at Sephora in the U.S and in select prestige global distribution.

Responding to the growing demand for environmentally friendly products the bottle and outer packaging is fully recyclable. In the same vein, the formula for all nine perfumes is made up of corn-sourced alcohol and blended in a gentle aloe base, thus making it a 100% ecofriendly product.

See also

  • Brand Launch
  • English
  • Modified 03 Aug 2016
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