The Wood as a key element for the design of packaging has become a rising value over the last few years, specially in the environment of cosmetic and perfumery. The reason is simple: the sell of products in this market have a strong emotional component, and the Wood contribute a series and intangible values very valuable, starting for the strong linkage to the organic. In fact, according to FAO dates, in 2015 wood sector reach the biggest growth rate to levels previous at the crisis (+ 5%).

Lacquer, varnish, shine, texture… are some of the factors that come into the play when we work the look and sensations that the product transmit. With these details, the decorations in each piece allow to win in customization and exclusivity through of techniques as thermography, serigraphy, tampography or laser marked.

In cosmetic sector, and general to beauty & wellness, the power of conviction of Wood is biggest. The equation is clear: a perfume is the tool more powerful to capture essences (a seductive invitation to dream, as that show the advertising creativities in newspaper and TV). The packaging it transformed to the presentation letter of our dreams… and Wood, in the detail that make it unique.

Influence at the purchase decision

All the marketing directors know that the purchase decision occurs in seconds, and the most important: it is made based on micro factors. A detail, a material, a perception, a sensation… everything counts when deciding on one product or another. That is why wood becomes a powerful ally of communication. The Wood not only ‘cover’ or ‘dress’ the product, but it is integrated at it as a key element for the purchase decision.

At Pujolasos we know well the power of Wood. First level brands as Loewe, LVMH, Clarins, Tous Perfumes, Puig… are some of the many brands that trusted in us.