Rituals as a brand stands for tranquility and relaxation, it pulls from ancient Asian rituals to bring forth a sense of calm and awareness. It is also committed to the environment and keeps introducing new products that push for a more sustainable alternative to traditional personal care brands.
Helping them convey both features, Pujolasos partnered with the company to develop a beautiful and simple closure for their body creams, The Ritual of Jing and The Ritual of Sakura. Going back to that Asian aesthetic and the use of rice and lotus flowers within both products, Pujolasos designed a polished wood closure dyed in white and soft to the touch, that perfectly fits the attributes of peace and sustainability Rituals stands for.
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