Consumers are increasingly focused on sustainability, and with the sudden shift in consumption behaviors, the demand for natural materials in packaging design has skyrocketed. However, few brands fully recognize the impact it has on the industry beyond its aesthetic appeal. The fact is wood has reemerged as a powerful, game-changing material capable of drastically reducing the carbon footprint of products.

By harnessing the potential of natural materials like wood and cork, Pujolasos enables high-end brands to incorporate renewable resources into their packaging, creating products that are truly part of a circular economy. Wood is an especially effective choice for fragrances, as it enhances the storytelling behind the scent, conveying the essence or highlighting the most distinctive ingredients in the formula. For instance, in collaboration with Benetton, the wood cap Pujolasos developed for Green Cactus Eau de Toilette embodied the top notes of grapefruit, mezcal, bergamot, and black pepper; letting the consumer get a better understanding of the fragrance before they even tested it.

Unlike synthetic materials, natural options are biodegradable, making disposal easier and more sustainable. Not to mention, the unique textures and natural beauty of these caps create a sensory experience that synthetic packaging often lacks. At Pujolasos, we believe the future of packaging should prioritize both innovation and sustainability. Join us as we explore, create, and shape packaging solutions that look stunning and genuinely care for the planet.