Robinson – the manufacturer specialising in value-added custom packaging – is celebrating the 50-year anniversary of their award-winning Danish business Schela Plast!

Established in 1971, Schela Plast forms plastic packaging solutions for the personal care, homecare, food and chemical industries. The Schela Plast team joined the Robinson business in February this year, enabling the company to offer complete packaging solutions, from cap to bottle, adding geographical reach into Northern Europe further strengthening Robinson’s existing position in the UK and Eastern Europe.

Located in Brørup, Denmark, Schela Plast employs 45 people with extensive technical knowledge and skills, offering end to end support to their customers and retailers from concept to design, in-house tool making and moulding, 3D printing, to a finished packaging product.

Sustainability has always been embedded throughout the fabric of the company from its focus on sustainable products, operations, to social responsibility for their people, community and the environment.

With high usage of recycled content, the company offers extrusion blow moulded packaging for a broad range of bottle and container sizes, and in 2020 produced more than 50 million products. They have a heritage of being the preferred partner for customers through high quality, delivery and customer service, becoming a front runner in the circular economy. They have also stayed true to their core values of customer focus, trust, environmental care and people development.

For example, the Schela Plast team are integral to a unique project with a goal to strengthen the recycling of household plastic waste in Denmark. They join a consortium of experts to improve technology that is paving the way for more plastic waste to be recycled for the same use, retaining its value rather than being downcycled, helping to close the loop on plastic packaging.

The site has also been recognised for their leading energy management programme as best practice through reimagining the business and operations and making significant investment in technologies and processes to deliver extensive carbon reductions, achieving twice the reductions compared with their original target of a 10% reduction.

Schela Plast continues to support people and local communities ranging from charitable donations and fund raising, to engineering apprenticeship schemes; employing local people who have fallen out of employment due to physical or mental constraints and mentoring them to help develop their careers. In addition offering flexible working hours for retired or ‘semi-retired’ employees.

This month the company received the Børsen Gazelle Award which for 26 years has recognised Denmark’s growth elite in business. The selection is made by Greens Institute of Market Research.

Morten Jeppeson, Managing Director says:

“We are proud of our achievements for our business, our people and our customers in the last 50 years! I want to thank every member of our team and every organisation and individual we partner with. The future remains bright as we continue to focus on our three strategic priorities: putting our customers first, helping our people thrive, while achieving sustainable growth. This is underpinned by our sustainability goals on people development, sustainable products and operations, giving back to the community and contributing towards a circular economy. We look forward to another 50 years of success!”