Selinko Lab

Selinko Lab acts as digital integrated agency for brands specialised in smart products. We have a network of contractors in various fields that allow us to deliver a complete project for brands from customer education to marketing activation services using NFC technology. These services include creative thinking, packaging design, mobile application design and development, web design, communication, etc.

Exclusive marketing services

The relationship with customers is no longer made ​​up of singular moments but becomes an ongoing personal relationship where the product is placed in the center of communication and experience. Selinko offers standard services connecting you directly to your customer through our application or by integrating with yours.

Brand Manager

Web-based management interface to manage brand and product information as well as the standard Selinko marketing services (ex: news, store locator etc.). The Brand Manager is also the platform where you can access in real-time your scan activities and reporting.

AUTHENTICATION

Instantaneous access to the authenticity of the item

ONE SCAN BUY

Reorder product by a simple tap

NEWS

Get the latest targeted brand news

STORE LOCATOR

Information about the nearest store

OPENING DETECTION

Instantaneous access to the product status (not opened yet, opened, suspicious)

COMMUNITY

Participation in the brand community

RESALE

The tap of the product gives you access to the resale market

AND MORE

Additional service on demand

Selinko has developed a secure cloud platform called ORM™ that connects objects and consumers on a one-to-one relationship basis.  

The ORM platform features include:

• An identification and authentication engine
• A secure web-based interface for brands to manage product information, specific brand and industry services and big data scan based activity reports ( Brand Manager)
• A one-to-one rule based marketing engine that allows brands to communicate in real time with targeted consumers
• A track and trace engine capable of detecting gray markets through consumer scans
• All the interfaces to external information systems such as ERP’s, CRM’s and Track & Trace software.

CHAIN OF TRUST

IN THE SUPPLY CHAIN

• Strong authentication possible at each stage.
• Facility for integrating our secure NFC chip.
• Logical code for associating data between the 2 systems.
• Can be read via an expert application, an industrial reader or a smartphone.

CUSTOMS

• Expert application to track item from production to customs, helping them to easily and securely check authenticity and prevent gray markets.
• Can be used offline.

IN STORE

• Integration with identification techniques at points of sale.
• Scanning by the shop with activation of the account.
• Engagement of the store staff through loyalty programs.
• Registration of the product.
• Can be read via an expert application, an industrial reader or a smartphone.

CUSTOMERS

• Instantaneous access to the authenticity of the product.
• The level of information accessible to the consumer is defined by the brand.
• Can be read by the Selinko mobile application, or by plugging in your mobile app.