Consumers are taking a stand: More than 60% are less likely to buy products in harmful, non-sustainable packaging. Metal can be used and recycled repeatedly – forever, with optimal circularity. Sustainability matters to consumers when they consider and choose sustainable packaging.
Understanding the evolving mindset around sustainability, Trivium Packaging aims to shape the future of packaging to ensure a better planet for everyone – now and for future generations. Trivium packaging solutions are made of a material that is infinitely recyclable: metal.
The 2023 Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America. Within each region, the sample of respondents was representative of the overall population in terms of age, gender, and income distribution. The survey questions explored three main areas: consumers' general attitude to sustainability, perceptions of sustainable packaging, and behaviors regarding sustainable packaging, including their willingness to pay more.