The post-pandemic era has redefined the role of cosmetic and fragrance samples, making them essential tools for enticing consumers and meeting evolving preferences. With a heightened focus on hygiene, convenience, and sustainability, samples have become more than just one-time testers—they’re now integral to the shopping experience.

Virospack has adapted to the new norms with innovations that address hygiene, safety, and sustainability. The diverse range of glass vials, from 2ml to 50ml, and customizable packaging options—like droppers, roll-ons, and caps—meet the needs of modern consumers.

Verena Fiori Ferreira, Virospack's Marketing Director says “Covid-19 has driven significant changes in how sampling is managed in the skincare and cosmetics industry, with a strong emphasis on hygiene, safety, and contactless interaction. Innovations in digital technology and packaging have enabled brands to continue offering sampling experiences while addressing consumer concerns about safety and sustainability. These changes are likely to persist, influencing future trends in product sampling and dispensing methods.”

Retail environments moved away from shared testers to single-use samples to prevent contamination and ensure safety. In addition, some stores implemented digital kiosks where customers can select samples without touching the products.

Customers can request samples via the brand’s website which are then shipped directly to their homes. As far as cosmetics, Fiori Ferreira says, “Virtual try-on tools using AR have gained traction, allowing customers to see how a product looks on their skin tone or features without physically applying it.”

Discover how Virospack’s solutions are shaping the future of product sampling and helping brands engage with customers in meaningful ways, contact us now to learn more.