Viva Healthcare is one of the industry's leading suppliers of deodorant packaging solutions. Unsurprisingly, the choice to consistently expand their deo stick portfolio stems from the rising demand for stick packaging, especially in the natural product category.

Adapting to sustainable trends and the overall wellness movement that has taken over the beauty and personal care markets, Viva manufactures deodorant sticks that target a more sustainable lifestyle by offering cartridge refill systems in its Toronto factory. A great example are the sticks Viva produces for Sol de Janeiro’s refillable deodorant package, which has a 98% naturally-derived formula.

"The cases have a mono-material PP design that includes all internal mechanisms, with 100% PCR," says Melanie Gaudun, business development manager.

Viva can custom color-match and decorate its cases with its in-mold label technology on the barrel and the cap face. "This is a huge differentiator from traditional deodorant stick decoration on the shelf," says Gaudun. "In-mold labels maximize decoration over the full surface of the sticks from barrel to cap, with high-definition artwork, and special effects, such as velvet soft touch".

Cartridge refills can also be color-matched and reduce plastic use by 50%. The sticks can be bottom-filled for hot-fill formulas. "There is also a top-fill option for semi-solid formulas," Gaudun adds.