The two new striking conditioner tubes from Patter Beauty leverage Viva's captivating velvet finishes, adding a tangible luxury to the consumer's experience with the products:

• The yellow tube on the left boasts Viva's exquisite Velvet Soft Touch finish.
• The salmon-colored tube on the right sports Viva's Spot Velvet varnish, using Spot Gloss to highlight details in the artwork.

Both tubes showcase Viva's injection-molded tubes with in-mold label decoration and offer a tangible finish that's simply irresistible. The company's unique decoration techniques enhance a tube's appeal with consumers in several ways:

1. Sensory Experience: The velvet soft touch adds a tactile element to the packaging, providing consumers with a pleasant sensation when they hold the tube. This sensory experience creates a positive association with the product, making it more memorable and desirable.
2. Perceived Quality: The soft, velvety texture conveys a sense of luxury and sophistication, reinforced by the IML decoration techniques. Consumers associate both with high-quality materials and craftsmanship, leading them to perceive the product as premium and worth investing in.
3. Differentiation: In a crowded marketplace, packaging plays a crucial role in helping products stand out. The spot velvet varnish sets the tube apart from competitors' packaging, making it more visually appealing on the shelf. This differentiation attracts consumers' attention and increases the likelihood of them choosing the product over others.
4. Brand Image: Packaging is an extension of a brand's identity. By incorporating a velvet soft touch, a brand can communicate its commitment to elegance, refinement, and attention to detail. This reinforces the brand's image and resonates with consumers who value these qualities.