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Discover Cosmetic Packaging Solutions with WWP Beauty

With decades of experience in the cosmetics industry, WWP Beauty remains dedicated to surpassing expectations by combining cutting-edge innovation goals with distinctive expertise and dependable service.

15 Nov 24

WWP Beauty at Cosmoprof Asia 2024

Visit WWP Beauty at Cosmoprof Asia 2024 on 12-14 November 2024 at Booth 6-G13 at the Hong Kong Convention and Exhibition Centre.

18 Oct 24

wwp beauty Glass Lipgloss Collection

The wwp beauty Glass Lipgloss Collection features stunning eco-friendly glass packaging that gives off a premium look and feel. The clear design allows you to see the true beauty of the lip care products.

10 Sep 24

Connect with wwp beauty at Makeup In New York September 18th and 19th

Catch us at MakeUp in New York 2024 for the latest sustainable innovations! MakeUp in NewYork is open to all beauty professionals: beauty brands, distributors, trend agencies, makeup artists, journalists, and influencers.

13 Aug 24

Top Dispensing Bottle Collection

Introducing WWP Beauty's innovative cylindrical plastic squeeze bottle, designed for easy and convenient use. The Top Dispensing Bottle Collection represents a reimagined dispensing system with an integrated structure. By simply squeezing the top, the product is released, making daily use more efficient. This collection offers a range of sizes to accommodate various formulas and occasions.

12 Jul 24

Mono PET Compact Design

Introducing a groundbreaking Mono PET compact design, meticulously engineered with all components crafted from PET-Plastic material, ensuring a 100% recyclable solution to minimize waste. WWP's commitment to sustainability is evident in the replaceable pan structure, providing versatility to accommodate various formula needs. The timeless and convenient round compact is ideal for on-the-go use at any event.

19 Jun 24

Portable Cosmetic Sticks and Crayons

WWP Beauty offers a range of portable cosmetic sticks and crayons that are perfect for solid perfumes and fragrance formats. These cosmetic sticks come in different options, such as refillable sticks, mono-material sticks, and dual-ended sticks, to cater to the varying needs of beauty brands.

10 May 24

Beautiful is Sustainable!

WWP Beauty was pleased to participate in the MakeUp-In Los Angeles expo, which was held in West California in February. The event focused on sustainable skincare and makeup. At the event, WWP Beauty had the opportunity to showcase its two booth experiences with the AXILONE GROUP and Alder Packaging.

08 Mar 24

wwp beauty presented at Makeup in Los Angels 2024

MakeUp in Los Angeles 2024 took place on 14 & 15 February at the LA Convention Center. wwp Beauty was located at Booth E19. A comprehensive show experience that fostered market growth from where all beauty brand journeys begin… packaging.

02 Feb 24

Give Your Stick Brand an Eco-Edge

Give your stick brand an Eco-Edge with the MonoStick Collection is a lineup of Eco-friendly mono-material sticks that multi-task for different applications such as skincare, color cosmetics, and personal care.

31 May 23

Check Out WWP Beauty´s Cutting-edge Packaging On May 10th and 11th At LuxePack New York

Meet with the WWP Beauty team at Luxepack New York on May 10th and 11th, 2023. WWP Beauty creates beauty with purpose and provides the cosmetics and personal care industries with a complete range of packaging components, custom and stock molding, full-service turnkey operations, and specializes in custom-engineered solutions for a variety of unique product applications.

24 Apr 23

Express Beauty Makeup In-a Snap

The Express Beauty Collection from WWP Beauty is an effortless system of multi-tasking, time-saving, and on-the-go beauty essentials designed to deliver makeup featured in sustainable packaging solutions.

03 Apr 23

Sustainable and Functional MONOPumps

Mono-material airless packs ideal for dispensing high-viscosity formulas.

24 Mar 23

ECOLuxe Collection 100% PP Mono-material Smart Packaging

Elevated sustainability collection of stylish and eco-smart packaging designs are ideal for skin and hair care products. For over 40 years, WWP Beauty has collaborated with the industry´s leading brands for exceptional agility and unparalleled scale packaging solutions.

10 Mar 23

SOS Ocean The Beauty of Diversion

WWP Beauty presents the SOS Ocean collection of tube and toner bottles made from ocean-bound plastic waste that has been recovered and recycled from Asian shores.

06 Mar 23

The WWP Beauty Express Beauty Collection

WWP Beauty continues its commitment to "Beauty with Purpose" and is excited to announce the launch of its latest sustainable and eco-smart collections. Unveiled at Luxe Pack LA/Makeup in Los Angles (February 14th & 15th, 2023) the latest innovations included the SOS Ocean plastic collection, high-end mono-materials, and refillable packaging solutions.

28 Feb 23

WWP Beauty at MULA 2023 (Booth E13)

Collaborate with WWP Beauty at MakeUp in LA (MULA)! Where they have helpful insights into global beauty market trends and future-focused solid fragrance formulation that creates a new experience for the senses through color, scent, and touch

30 Jan 23

Exclusive Plastic-free Biopolymer Packaging with CO2 Storage

Luxurious, weighted, and durable cosmetic packaging to create a natural look & feel and customized with scented oils for a unique sensory experience

21 Dec 22

NurtureVerse Turnkey Collection

Where technology Meets nature! Eco-conscious multi-sensorial, versatile, and nurturing lip formulations paired with eco-friendly packaging designs

04 Oct 22

WWP Beauty Launches New Eco-Conscious MonoPump Airless Collection at Makeup NY.

The New Eco-Conscious Airless Collection made entirely of 100% PP material parts helps to preserve formula integrity

03 Oct 22

WWP Beauty Launches NurtureVerse Collection at Makeup NY

NurtureVerse Lip collection includes a sustainable and stylish pouch bag designed in natural and recycled hemp material

27 Sep 22

WWP Beauty is a Beauty Matter Award Finalist

We are weeks away from knowing the winners of the inaugural NEXT Awards, set to raise the bar and define the future of beauty

08 Sep 22

Get inspired at MakeUp in NewYork! with WWP Beauty

WWP Beauty is supporting the East Coast beauty industry by attending MakeUp in NewYork 2022

02 Sep 22

WWP Beauty Partners with Oceanworks® to Launch New Ocean Plastic Tube

WWP Beauty, a world-class full-service supplier to the global beauty industry, has announced it is collaborating with Oceanworks® to help customers incorporate recycled ocean plastics in their products.

04 Jul 22

WWP Beauty introduces new packaging collections with Eastman molecular recycled resins

WWP Beauty has collaborated with Eastman as part of the company’s commitment to providing customers with sustainable technologies and materials and now offers two new collections, giving brands new options for sustainable packaging.

01 Jul 22

WWP Beauty appoints Jennifer Adams as new CEO

WWP Beauty, a world-class full-service supplier to the beauty industry, has just announced the appointment of their new Chief Executive Officer (CEO), Jennifer Adams. Jennifer will strengthen the company’s leadership in sustainable solutions, helping brands to build Beauty with Purpose.

08 Apr 22

New in Accessories: Eco-Bags!

The new range of Eco-Bags from WWP Beauty offer sustainability on-the-go. With a wide choice of sustainable alternative materials and an on-trend design, these bags are the perfect solution for storing your brand’s collection of beauty products, limited edition solutions, and travel sets.

01 Apr 22

WWP Beauty Hair Retreat Collection Features Both Stock and Turnkey Solutions

The Hair Retreat Collection from WWP Beauty is a high-performing assortment of both turnkey and stock hair care solutions.

23 Mar 22

Playground Collection- Latest wwp beauty Turnkey Solutions

The latest turnkey solutions from wwp beauty, the source for everything beauty, bring the fun back to your skincare routine. This collection of naturally derived products are packed in consumer-friendly packaging.

14 Mar 22

Pucker Up with WWP Beauty Lipstick Collections

WWP Beauty offers an array of stock lipstick styles that are the perfect match for your beauty brand.

15 Feb 22

Side Effect Dropper offers a new gesture and endless options

Sustainability is elevated with wwp beauty's sustainable Side Effect Dropper. Offering a new gesture with endless options, this dropper is ideal for every beauty category.

02 Feb 22

Come Play at MakeUp in LA with WWP Beauty!

WWP Beauty is excited to welcome its international clientele at the 2022 MakeUp in Los Angeles!

27 Jan 22

WWP Beauty Launches New E-Catalog

WWP Beauty’s e-catalog displays the company’s comprehensive array of stock packaging solutions with a new and fresh approach.

16 Dec 21

WWP Beauty Opens Two New Design Innovation Hub Locations in Paris & Shanghai

Following the launch of the Los Angeles Design Innovation Hub in early 2021, the company expands its global innovation footprint to Paris and Shanghai. This strategic initiative strengthens WWP Beauty’s position as a leading provider of innovative, future-focused solutions to the global beauty industry.

14 Dec 21

WWP Beauty’s ColorVue Lipstick proves sustainability can be sexy, timeless and playful

WWP Beauty has launched its stunning new ColorVue Lipstick collection. This collection proves sustainability can look great.

07 Dec 21

WWP Beauty Launches Sustainable, Refillable Stock Packaging Collection

New “Refill Revolution” collection of refillable packaging solutions offers greater sustainable impact and a circular design system.

21 Oct 21

WWP Beauty Wins Multiple Awards in Prestigious Beauty Packaging Design Competitions

The company won four awards for its sustainable stock packaging solutions at the 2021 Global Beauty & Wellness Awards and the 2021 Pentawards.

15 Oct 21

WWP Beauty Achieves Global Sustainability Rating, Launches Beauty Rebirth Recycling Program and Receives SA8000 Certification in its Wholly Owned Manufacturing Facility

Company’s EcoVadis Silver Rating, new Beauty Rebirth Recycling Program, and SA8000 certification are among recent initiatives that further solidify WWP Beauty’s commitment to sustainability and social responsibility.

28 Sep 21

WWP Beauty Launches Zero+ Turnkey Collection Featuring Plastic-Free, Plant-Based Packaging Line

An inclusive, gender-neutral collection of multi-tasking waterless products in packaging that promotes a more circular and sustainable future.

10 Sep 21

WWP Beauty Stands at the Forefront of Sustainability Through Strategic New Partnerships, Leadership and Innovation

WWP Beauty, a world-class full-service supplier to the global beauty industry, is redefining its sustainability strategy and solidifying its commitment to creating a future that is clean, inclusive and sustainable through new leadership, strategic partnerships with like-minded organizations, and rapid innovation.

21 Jul 21

WWP Beauty Launches Sustainable Touchless Tubes Collection for Color Cosmetics and Skincare

New collection brings value to beauty brands through a variety of application methods, convenient and versatile design, and added sustainability features

25 Jun 21

WWP Beauty Launches Two New Collections Focused on Blue Light Protection and At-Home Beauty Rituals

The BlueLight collection is a digital-detox product line that prevents and protects skin from the harmful effects of blue light; the TwiLight collection is a synesthetic collection of supercharged overnight skincare products that awake the senses, transform moods and provide a relaxing experience.

25 May 21

WWP Beauty Launches New Sustainable Packaging Collections to Commemorate Earth Day

For this year’s Earth Day, WWP Beauty is making its green commitment to make up with the Earth and create positive and purposeful impact through consistent, sustainable innovation and a renewed sustainable stock library that gives customers more solutions towards meeting their own sustainability goals.

21 Apr 21

WWP Beauty Names Musa Dias Global Chief Marketing Officer

WWP Beauty, a leading full-service supplier to the global beauty industry and the source for everything beauty has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer. Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.

16 Mar 21

WWP Beauty in partnership with Scentinvent Technologies disrupts the fragrance market

WWP Beauty, a leading full-service supplier to the global beauty industry, partnered with Scentinvent Technologies, a scent invention company, to disrupt the fragrance space with their latest partnership and innovation. This future-focused fragrance formulation packaged in WWP Beauty’s new delivery systems will revolutionize the category by offering never-before-seen featured benefits with a new experience for the senses through color, scent and touch.

03 Feb 21

WWP Beauty Welcomes William Jiang as Its Asia Pacific Managing Director

WWP Beauty will be able to strengthen its innovation pipeline as well as provide a more seamless full-service experience to customers worldwide with the company’s global strategy

23 Oct 20

WWP recognized as packaging supplier of the year by Mary Kay

WWP, a leading provider of cosmetic packaging components, tubes, and full-service turnkey solutions, has been named 2018 Packaging Supplier of the Year by cosmetics mainstay Mary Kay Inc. The honor was bestowed during Mary Kay’s annual awards luncheon at its Addison, TX headquarters

12 Sep 19

The growth of deodorant

With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.

05 Apr 19

Green Beauty and Packaging

The push for environmentally friendly packaging was a massive trend in 2018 and has continued to expand in scope thus far in 2019. The so-called “Green Movement” has seen the production of vegan products, sustainable packaging, and spurred powerhouse celebrities like Kourtney Kardashian to go to Congress to support the Personal Care Products Safety Act, which would allow the FDA to regularly review the safety of cosmetics’ ingredients.

01 Mar 19

WWP has acquired Cosmetic Design Group and Design Quest, both based in the Los Angeles area.

The acquisitions bolster WWP’s position as a leading manufacturer for the cosmetics industry, and provide enhanced resources to better serve its increasingly diverse roster of clients.

22 Feb 19

Making Waves: Waterless Beauty

WWP is excited to take part in the waterless movement and create effective cosmetics products that help diminish negative environmental impact while satisfying consumer needs -- a recent trend within the green revolution in waterless products.

05 Feb 19

We’re Rebranding!

WWP is doubling down on our commitment to bring products to market seamlessly, and to being your ideal full-service beauty partner.

23 Jan 19

Patent-pending Ergonomic Brush Creates a Solution to Wide-Eye and Messy Mascara Application

World Wide Packaging Debuts Lash 180°, a Cutting-Edge Mascara Applicator System

04 Oct 18

WWP launches three custom innovations that show off their out of the box thinking

WWP Product Development Team Launches Custom Innovations at Make Up in NY

18 Sep 18

This package was the perfect blend of brand savvy and affordable luxury

With the largest library of stock packaging in the industry, WWP continues to expand our stock assortment and incorporate on trend solutions combined with the highest level of quality control and shorter lead times.

12 Jul 18

Green & Sustainable Packaging Solutions

Over the years, WWP has held firm in its commitment to reduce its environmental footprint and has introduced a variety of initiatives reflecting our green promise.

13 Jun 18

Bain Capital Private Equity Acquires World Wide Packaging.

“World Wide Packaging looks forward to bringing our high quality, award-winning packaging innovations, and speed to market to more companies across the globe.” The senior management team at World Wide Packaging will remain in place, with CEO Barry Freda continuing to lead WWP in this new venture.

04 Apr 18

World Wide Packaging Hires Industry Vetern Ed Quinn

An industry veteran with more than 25 years of experience, Quinn will be responsible for strategic account management and business development.

22 May 17

World Wide Packaging Introduces Two Innovative Tube Design Features

WWP also has launched a groundbreaking tube decorating technology

17 May 17

Marco Borruso
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Created 06 Feb 2019
Modified 25 Sep 2024
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Discover Cosmetic Packaging Solutions with WWP Beauty

WWP Beauty

WWP Beauty at Cosmoprof Asia 2024

WWP Beauty

wwp beauty Glass Lipgloss Collection

WWP Beauty

Connect with wwp beauty at Makeup In New York Septembe...

WWP Beauty

Top Dispensing Bottle Collection

WWP Beauty

Beautiful is Sustainable!

WWP Beauty

Give Your Stick Brand an Eco-Edge

WWP Beauty

ECOLuxe Collection 100% PP Mono-material Smart Packagi...

WWP Beauty

SOS Ocean The Beauty of Diversion

WWP Beauty

The WWP Beauty Express Beauty Collection

WWP Beauty

WWP Beauty at MULA 2023 (Booth E13)

WWP Beauty

Exclusive Plastic-free Biopolymer Packaging with CO2 S...

WWP Beauty